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How Apple Got Everything Right By Doing Everything Wrong

An anonymous reader writes "Wired has a look at how the good and bad of Apple, their Yin and Yang, have come together to form a company that actually works. The piece looks at Steve Jobs' unusual and abrasive management style, otherwise known as 'Management Techniques From the Dark Side'. It's essentially a list of counterintuitive, suspicious-seeming and downright evil management techniques that work - for them."

20 of 413 comments (clear)

  1. What a silly article by wass · · Score: 5, Insightful

    I read the first of five pages of the article, and decided it's not worth further click-throughs.

    The author tries to come up with ways that Apple is evil, but really winds up taking jabs primarily at Steve Jobs. As a newfound mac user, I don't give a crap about Jobs, I care about using a computer that matches my needs and does what I want. For me that's Mac. And for most of the other 6-7% of the Mac marketshare it's a pretty similar situation.

    --

    make world, not war

    1. Re:What a silly article by WhiteWolf666 · · Score: 5, Funny

      Apple is irredeemably evil, and more obsessed with proprietary secrets than Microsoft, however, Apple doesn't practice 1/2 of the dirty business games that Microsoft plays.

      Partnering with Microsoft is the kiss of death. Period. Microsoft will do legal & illegal things to fuck you, and then worry about the consequences later.

      Apple doesn't do this; so even though Apple is a brutish sort of company, they're easier to do business with. Lawful Evil > Chaotic Evil ;-)

      --
      WhiteWolf666 an exBush supporter. All you new-school,compassionate,save the children Republicans can rot in hell
    2. Re:What a silly article by BlueStraggler · · Score: 5, Insightful

      This meme is annoyingly false.

      I am an old-school Unix sysadmin and developer, who went Mac back at 10.1 because it is the exact *opposite* of what you claim. All the hard-core Unix nerds were early adopters back then, because we didn't give a fuck about backwards compatibility issues with OS9, and all the Unixy goodness seemed to be fully supported, with a few Apple quirks that for the most part seemed like really good ideas once you got used to them. The standard unix development suite was included, preconfigured for you by Apple. Most Gnu apps seemed to work with little more than a recompile. X-windows was included out of the box. Apache is preconfigured and running in the basic system. Same with CUPS. As delivered by Apple, your laptop was a running LAMP server (AAMP? MAMP?). (These days the dev tools are a separate free download, but that wasn't the case in earlier versions.) Industry-standard file formats were all built in, and often (eg. with PDF) to a degree that puts all other OSes to shame. It even ran those annoying Microsoft apps for those situations when people insist on sending you proprietary files. The Apple apps, proprietary or not, are a mere footnote to all of the above. You can treat them as a nice little bonus, or you can drag them to the trash. Your call.

      The only reason you're stuck with Apple, is that nobody else does all this in one box.

    3. Re:What a silly article by Apro+im · · Score: 5, Insightful

      I'm a mac user, and while your peripheral argument is an excellent straw man, he actually said "Apple", not "Mac". First off, it is a pain to get certain things to play nice with my Mac, but by and large, I'm happy with its interoperation. However, the iPod/iPhone/Apple TV/all non-computer apple products are another story - the lock-in there is all over the place. They make as few concessions as possible (allowing mp3 on the iPod, and then lock you into the formats they want you to like - no ogg, no wma, no non-Apple DRM. Using anything but iTunes gets broken with alarming regularity (thankfully it gets re-unbroken quickly, too). Apple loves lock-in when it has the market, and embraces openness when it doesn't.

  2. Its not hard - most managers are tools by Gothmolly · · Score: 5, Interesting

    Given that most managerial types are ignorant tools whose rise to power is typically fuelled by a mediocre knowledge of PowerPoint and Project, its a no brainer that to succeed, be agile, and come up with good products, you simply do everything that 'traditional' techniques says to avoid.

    --
    I want to delete my account but Slashdot doesn't allow it.
  3. He needs to get towed a few times. by ptbarnett · · Score: 5, Insightful
    Unauthorized parking in a handicapped spot is a violation of state law. In this case, the rules do apply to Jobs, regardless of the high opinion he has of himself.

    Jobs needs to make a few trips to the impound lot to bail out his car. He would probably create his own reserved parking place, but at least that would put an end to the myth of the egalitarian parking lot policy.

    1. Re:He needs to get towed a few times. by sm62704 · · Score: 5, Insightful

      Unauthorized parking in a handicapped spot is a violation of state law. In this case, the rules do apply to Jobs, regardless of the high opinion he has of himself.

      To Steve Jobs, the hundred dollar fine he'd pay here for parking in a handicapped spot is akin to my putting a quarter in a parking meter. Chump change not worth worrying about.

      Fines should be based on net worth, or at least income. Since they're not, the richer you are the less the law applies to you.

      --
      mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
    2. Re:He needs to get towed a few times. by BlowHole666 · · Score: 5, Insightful

      Seeing as how it's private property, he can park anywhere he wants. He can park in the front entrance if he wants. Yes it is private property but it is required to follow city laws and codes. That is why businesses must have handicap spots in the first place. City regulations require that a business have those spots. So no he can not park in the handicap spot. He could park in the front entrance however, but he would probably be breaking fire code. So just because someone owns the business does not mean they can do whatever. For example a chemical company can not just dump chemical waste on their back lot. If only life were as simple as your mind :)
      --
      I smoked pot once. But I DID NOT inhale. Will you hire me?
  4. Re:Handicapped by Anonymous Coward · · Score: 5, Funny

    It's possible those spaces are for the emotionally handicapped.

  5. Re:What a silly article - Mod Parent Up by db32 · · Score: 5, Interesting

    No joke, I wish my mod points hadn't expired. This really is some twisted shit. This seems par for the course lately from Wired. They have been publishing absolute garbage lately. Air Force blocks blocks and other sites and suddenlty something that is an industry best practice for security becomes censorship?

    I also noticed that the people bitching about Jobs were "former" employees. Well holy shit...someone who left or was fired is going to bitch about their former boss for some media facetime? This is a 5 page article?!

    And maybe I didn't read enough, but "micromanaging" has nothing to do with demanding exacting detail from the output. Anyone who calls that micromanaging has NEVER been micromanaged and its an insult to anyone who has suffered through a real micromanaging boss.

    --
    The only change I can believe in is what I find in my couch cushions.
  6. completely ignorant by gnutoo · · Score: 5, Interesting

    The author seems blissfully unaware of Apple's free software use. GCC, Darwin, Khtml and what not punch a few large holes in their central thesis.

    1. Re:completely ignorant by Anonymous Coward · · Score: 5, Interesting

      "While Apple routinely publishes it's open source code back as it is required under the GPL, the software that is BSD based doesn't get published as often."

      You seem blissfully unaware that the BSD gave them this right in the first place, and you should be so lucky to see them repost any of their work at all. The fact is, it works out better for Apple to submit patches because that's one less thing they have to keep track of inside of their own infrastructure. In a sense, they're becoming a software company that's modeled around how most major Linux distributions work today; take from the community, put a tiny spin on it, push it as their own. Anything to lessen their workload and let them put their effort on fixing their own self-made software.

      This is why Apple submits to the LGPL and the GPL where applicable. It works very well for them because it's one less thing for them to have to worry about. Webkit would be KHTML: Qt-specific half-legible C++, unusable squaller to the greater community which now includes Google, Nokia, and several smaller software companies working on reintegrating it with GTK+ and Qt.

      Microsoft also has taken a ton of code from the BSD community, including their original TCP/IP stack. Do you think you'll ever see Microsoft release any of that code? And furthermore, why do you care so much? They've got their own reasons for keeping their code closed (bug fixing, internal documentation, huge gaping unimplemented sections, etc.), they don't particularly care about anything else at this time.

      They could do this very same thing with Linux if they wanted to, it would just have taken them much, much longer to get to market. Apple's playing book says "Get to market now, fix the bugs later." Whether or not you subscribe to the "with enough eyes, all bugs become shallow" law of software development, having thousands of developers come in and start asking hundreds of thousands of questions affects their ability to just Write The Damned Code.

  7. Re:well, it is silly, but not in the way you think by TheRaven64 · · Score: 5, Interesting
    The main difference between Apple and other companies is who they design products for. Most companies try to identify a market segment, work out what people in that segment want to buy, and then produce a product for that market. Apple tries to produce products for Steve Jobs. He has fairly good taste and so often those are also products that other people want to buy. Sometimes, they are not. A classic example is the Cube - a computer everyone wanted but no one thought was worth the price (the down side of designing products for a multibillionaire). It remains to be seen whether the MacBook Air will fall into that category.

    Another company that used to work that way was Palm. Their flagship pilot was built to be something that the CEO would to carry around with him. There is a well-known story about him getting a block of wood cut which would fit in his jacket pocket and giving it to the designers as a maximum size for the device.

    --
    I am TheRaven on Soylent News
  8. charlie and the chocolate factory by varmint+jerky · · Score: 5, Funny

    For years I've felt that Steve Jobs is kind of like Willy Wonka. You remember what happens when you cross Willy Wonka? Next thing you know, you're a freakin' snozzberry.

  9. Re:Evil Works by NeutronCowboy · · Score: 5, Insightful

    Thank you. I was wondering if I was the only one who thought that. I have a friend who worked at Apple, and quit because upper management was evil and insane. From the stories I heard about her particular project, I can only wonder how anything gets accomplished there. What Apple's success tells me is that Apple's management methods of screaming at employees and "hero-shithead rollercoasters" (to quote the article) yield results not because the management methods themselves are working, but because there is a bona-fide genius at the helm whose micromanagement is genuinely better than whatever else a group of people could come up with. I also think that this works only because Apple produces Steve Jobs products. Jobs at the helm of IBM would be a complete disaster.

    In short, Wired is trying to make Steve Jobs' business management methods into something that can work for everybody, which is complete and utter idiocy. If they'd have any experience with business management, they'd know that. What we have here is a person who is good enough with product development, deal making and personal leadership that he can overcome his absolutely craptastic management skills. Jobs is not a manager, he is a dictator. Just because he is a good one doesn't mean that you become good by emulating him. You need the rest of his skills as well.

    I also agree that what works for Google is unlikely to work across the board for others. You create management strategies around the people you have. If you can't do that, you need to hire people who fit your management style. But you cannot impose management strategies on people who don't respond to those strategies. That's just a disaster in the making.

    --
    Those who can, do. Those who can't, sue.
  10. Re:Handicapped by realisticradical · · Score: 5, Insightful

    Is there a good reason that apple doesn't simply have a parking space for the CEO?

  11. Re:well, it is silly, but not in the way you think by realisticradical · · Score: 5, Insightful

    They do seem to learn from their mistakes though. The cube was too expensive and so it's turned into the mac mini. Maybe the Air will fail but there will probably be a sequel that will learn from the mistakes of the Air.

  12. Re:What a silly article - Mod Parent Up by realisticradical · · Score: 5, Interesting
    There was a pretty good fortune article a while back called The trouble with Steve about Jobs. The basic commentary seemed to be, "Jobs is a really demanding man to work for but some of my best work came from that relationship." I don't see any reason why I can't like Apple's products and also be happy that I don't work there.

    Quite possibly the reason only former employees ever comment is because the current ones are terrified of their boss.

  13. Jobs' management style by strangeattraction · · Score: 5, Insightful
    Having never worked for Jobs directly I have worked with many people that have worked for Jobs. There are certain personality types that are drawn to him. Usually it is a person that adores approval which at first sounds strange given what is said about him. The scenario generally works like this. Jobs take a look at your stuff and tells you it is shit. The employee becomes distraught and redoubles her/his efforts. The next time Jobs sees your stuff he tells them how fabulous it is. Getting the attention is such an ego rush the happy employee goes about trying to reproduce this often random response. Essentially is is very much like gambling addiction.

    For some this approach is extremely effective. For others is intolerable.

  14. Re:Meh. by jwiegley · · Score: 5, Insightful

    But again, this sequence does nothing for proving that this success is due to Jobs' aggressive, dictatorial style. It is equally plausible that Jobs made some small positive change such has hiring some bright engineers upon his arrival. Or maybe made a decision that all products should be sleek and devoid of buttons and sharp edges and come in pretty colors. Either of those decisions could account for their success, both could be effective despite micromanagement or abusive management. One could argue that you should imagine how much better the products from these people would have been had Jobs had a different attitude. That, as the original respondent said, apple is succeeding despite Jobs.

    I have worked for aggressive, dictatorial people before. I am fully convinced that, while they might be able to establish a stable of employees with parental-appeasement issues that work hard and produce to gain the appreciation of an authority figure, there is nothing that will be produced that couldn't be with a fair, comfortable management environment.

    Should Jobs get the praise for whatever decision he made that did make apple a success? Of course. Should his management style be adopted by others? No. Not until it's proven that it was the reason for success. I don't believe that proof has been provided and there are far too many other companies such as Google that demonstrate that success is not tied to an abusive management style and thus provide a counter-example sufficient to suggest looking towards other reasons for apple's success.

    --
    I will never live for sake of another man, nor ask another man to live for mine.