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Apple Mulls Flat-Rate "Unlimited Music" Option

Mike writes "Apple is in discussions with the big music companies about an 'all you can eat' model for buying music that would give customers free access to its entire iTunes music library in exchange for paying a premium for its iPod and iPhone devices. Finally, it looks like the industry (or at least Apple) is 'getting it'. The real question is not whether the big music companies will go for it, but rather, who will be the first one to get smart and agree to offer it?"

16 of 355 comments (clear)

  1. As long as by imamac · · Score: 4, Insightful

    my purchase does not "expire". I want to own my music. And if it doesn't expire and I can get unlimited songs, just how expensive would this premium be? I expect it would be significant.

    1. Re:As long as by TheNinjaroach · · Score: 5, Insightful

      I want to own my music. Then stick to CDs or unencumbered MP3s. The idea of a subscription service is that you keep paying for it to hear all the music you want. You would end up canceling your subscription the moment you downloaded as much music as your hard drive could hold and that would be the end of it.
      --
      I went to eat some animal crackers and the box said, "Do not eat if seal is broken." I opened the box and sure enough..
    2. Re:As long as by 2nd+Post! · · Score: 3, Insightful

      So? That isn't illegal. The illegal part comes in when Apple acts in an anticompetitive manner (defined by antitrust law as harmful to consumers) using their monopoly. How is offering special deals to iPod owners anticompetitive? They aren't using their iPod monopoly to hurt consumers, in this case they use it to help them by giving them special bonuses.

      They aren't hurting consumers with this offer.
      They aren't hurting competitors with this offer.
      They aren't hurting affiliates with this offer.

      Therefore there is nothing illegally anticompetitive with this offer.

      They would need to be using their iPod monopoly to hurt the consumer; like raising prices of iPods for users of other music stores, or denying access to stores like Amazon or Walmart for running music stores.

      Neither has happened.

  2. Big companies are the supplier... by nebaz · · Score: 3, Insightful

    The real question is not whether the big music companies will go for it, but rather, who will be the first to one get smart and agree to offer it?

    I disagree. Big companies still supply the music. The ITunes store would go out of business overnight of all of the labels pulled their songs from it. There are still some indie bands out there, but in terms of sheer scale, the big companies still hold many of the cards. Granted, it would be foolish of them to cut up a revenue stream, but the big companies still have the product to sell, and their input should not be dismissed.

    --
    Rhymes that keep their secrets will unfold behind the clouds.There upon the rainbow is the answer to a neverending story
  3. Never going to happen with me, friend by elrous0 · · Score: 5, Insightful

    I will NEVER give any one company the power to switch off my entire music or movie collection with the push of a button, or because of a computer error, or because their company went bankrupt or got sold.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  4. "Getting it"? by rrohbeck · · Score: 3, Insightful

    You can use that term when they have DRM free content.

  5. What?! by Anita+Coney · · Score: 4, Insightful

    "Finally, it looks like the industry (or at least Apple) is 'getting it'"

    Apple has the most successful internet music distribution system available. From the millions of iPods sold to the billions of songs sold on iTunes. And needless to say, everyone else who has tried the "all you can eat" music pricing model has failed.

    So please inform me exactly what Apple is finally getting! Thanks. I won't be holding my breath.

    --
    If someone says he and his monkey have nothing to hide, they almost certainly do.
  6. The first line in the article contains a key word by antifoidulus · · Score: 3, Insightful

    that got dropped out of the summary, "may". Its still rumor at this point, maybe you shouldn't be trying to pass it off as fact.

  7. I think someone's a bit naive here... by argent · · Score: 4, Insightful

    Since the average iPod owner buys about 20 tracks from the iTunes, Apple wants to make the premium about $20, arguing that it should cover the average consumer's downloads.

    I think this is a bit naive (and I don't think it's Steve Jobs): people tend to eat more at a smorgasbord than if they have to pay for each entree, and this effect would be even greater when they have room for thousands of entrees in their digital stomachs. :)

  8. Re:Free? by Anonymous Coward · · Score: 3, Insightful

    Actually, it is neither.

    You are neither getting a product free of charge (gratis), or having unlimited access with the ability to use the music freely forever, like you would expect when purchasing a DRM-free mp3 or CD (libre).

  9. Re:This is just Subscription model 2.0 by Cheesey · · Score: 3, Insightful

    Yeah, Napster offers this service already. For £10/month you get unlimited access to their song library - so long as you don't mind the Windows Media DRM and total lack of support for non-Windows platforms. So Apple shouldn't have too much difficulty in their negotiations, since Napster has already paved the way. It'll be the same service, plus support for Macs and iPods. This is hardly a revolutionary new idea.

    With this kind of service, DRM is a big turnoff. But I am not sure how this service could possibly be offered without DRM. The need for a special client program is also a turnoff: why not just provide the catalogue on a website and rely on the media player for DRM authentication?

    --
    >north
    You're an immobile computer, remember?
  10. Music Industry feels "Entitled"... by kuwan · · Score: 4, Insightful
    The other side to this that News.com is reporting is that the music industry feels entitled to a cut of iPod sales. The key piece from that article is as follows:

    At this stage in the game, the music industry feels it is entitled to something.

    Entitled to something!? Are you kidding me? Entitled to a middle finger up their ass maybe. Certainly not entitled to stealing the profits of another company's successful product.

    I'm not sure it's Apple that's thinking about this but rather the Music companies trying to push this on Apple. What they'd really want is a monthly fee from you every month of every year for the rest of your life. Oh and if you decide to stop paying, well then you're shit out of luck. Thanks, but no thanks. I'll stick with paying for the music I want once and keeping it forever.
  11. Re:Free? by Whiney+Mac+Fanboy · · Score: 4, Insightful

    it's free 'as in freedom', not 'as in beer'

    Are you on crack? DRMd music is not free as in freedom.

    This scheme is nothing more than a pay-up-front subscription service - one copied from Nokia at that.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  12. One-time payment less than 2 months of Rhapsody? by steveha · · Score: 3, Insightful

    Rhapsody is an all-you-can-eat music service. I have Rhapsody and I love it.

    Rhapsody costs $12-$15 a month (depending on your options), and you can listen to the music as long as you keep paying the monthly fee. If Apple can actually talk the big labels into granting unlimited lifetime downloads of music, that you can keep, for $20... I'll be stunned. That's a huge value there. Even at $80 that's a huge value.

    I could see the labels going for a $20-per-iPod tax, maybe. I can't see them going for a special model that costs $20 extra. You just know that anyone who buys the $20 extra model is going to actually use the service. Maybe the statistics show that currently the average customer buys $20 worth of songs, but this all-you-can-eat plan slices away any future chance of that dollar amount going up. We're talking about an industry that is pricing CDs at $20... can Apple really get them to do this?

    P.S. If you have never tried an all-you-can-eat music service, I suggest you try the two-week free trial for Rhapsody. You will probably see the appeal. It's easy and fun to find new music. Sometimes I don't make up my mind whether I like something until I play it all the way through a few times; it's nice to be able to do that.

    http://learn.rhapsody.com/

    Disclaimer: I don't work for Rhapsody but I do work for the company that owns it.

    steveha

    --
    lf(1): it's like ls(1) but sorts filenames by extension, tersely
  13. Hey Apple, ask EMusic before you try this by ObjetDart · · Score: 4, Insightful
    Years ago EMusic had an unlimited download model. It almost destroyed them.

    The problem is that once you make it unlimited, a small but not insignificant percentage of users will immediately attempt to download the entire iTunes library. Hey, disk space is cheap, why not try, if there's no additional charge per track?

    The only way this might work is if Apple doesn't have to pay even 1 cent to the record companies per download for people who download tracks under the unlimited plan. At least that way their only cost bandwidth.

    --
    I read Usenet for the articles.
  14. Welcome to eMusic, circa 1999 by msimm · · Score: 4, Insightful

    Does anyone else remember when eMusic offered a flat-rate all-you-can-eat service? I found myself listening to a huge variety of music I'd ordinarily avoid, like jazz and blues. It's a very nice way to sample a lot of music and honestly a 30 second clip *is not* a reliable way to review unfamiliar music (or genres).

    --
    Quack, quack.