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Google Patents Detecting, Tracking, Targeting Kids

Posted by CmdrTaco on from the well-maybe dept.

theodp writes "A newly-issued Google patent for Rendering Advertisements With Documents Having One or More Topics Using User Topic Interest describes how to detect the presence of children by 'using evidence of sophistication determined using user actions' and tracking their behavior using the Google Toolbar and other methods to deliver targeted ads. Which is interesting, since the Google Terms of Service supposedly prohibit the use of Services by anyone 'not of legal age.' The inventor is Google Principal Scientist Krishna Bharat, who is a co-inventor of another pending Google patent for inferring searchers' ethnicity, reading level, age, sex and income (and storing it all)." Ok I'll be the first to admit that this is greek to me. Someone smart figure this out and post a comment translating patentese into english.

4 of 115 comments (clear)

  1. 5p by Anonymous Coward · · Score: -1, Offtopic

    5 is p to the 7

  2. i need a good priced lcd by Anonymous Coward · · Score: -1, Offtopic

    anyone here no where i can find a good priced lcd? 15-17"

    Thanks.

  3. Brilliant ! No evil here by Anonymous Coward · · Score: -1, Offtopic

    I am with Bjarne on this one.
    Bjarne Stroustrup, creator of the C++ programming language, claims that C++ is experiencing a revival and
    that there is a backlash against newer programming languages such as Java and C#. "C++ is bigger than ever.
    There are more than three million C++ programmers. Everywhere I look there has been an uprising
    - more and more projects are using C++. A lot of teaching was going to Java, but more are teaching C++ again.
    There has been a backlash.", said Stroustrup.

  4. sFUCKB A GOAT by Anonymous Coward · · Score: -1, Offtopic

    metadiscussions ballots. You coul3 She had no fear of challenges that and what supplies