Google Looks to "White Space" Spectrum

Posted by Zonk on Tuesday March 25, 2008 @04:09AM from the making-the-most-of-what-you-have dept.

Nerdposeur writes "After maneuvering the major carriers into agreeing to open access rules via the recent spectrum auction, Google appears to be looking into a new area of spectrum that could provide internet connectivity. 'In comments filed with the Federal Communications Commission, the Internet leader outlined plans for low-power devices that use local wireless airwaves to access the 'white space' between television channels. A Google executive called the plan 'Wi-Fi 2.0 or Wi-Fi on steroids.' Interestingly, Google has Microsoft, Intel, and others on their side in this one. Was this spectrum their target all along?"

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If it is, then that's real strategic thinking by MikeRT · 2008-03-25 04:27 · Score: 5, Interesting

Get your biggest competitor for bandwidth to spend all of their money on the spectrum you don't want by executing a feint in that direction, and then taking over the spectrum you really wanted.

It's almost like someone who reads those business books that are based on military strategy actually figured out how to apply the military concepts to competition...