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Google Looks to "White Space" Spectrum
Nerdposeur writes "After maneuvering the major carriers into agreeing to open access rules via the recent spectrum auction, Google appears to be looking into a new area of spectrum that could provide internet connectivity. 'In comments filed with the Federal Communications Commission, the Internet leader outlined plans for low-power devices that use local wireless airwaves to access the 'white space' between television channels. A Google executive called the plan 'Wi-Fi 2.0 or Wi-Fi on steroids.' Interestingly, Google has Microsoft, Intel, and others on their side in this one. Was this spectrum their target all along?"
Are these the same steroids that hackers are on? Couldn't that be a security risk?
Maybe it's just me, but Google seems to be this huge juggernaut of mediocrity and rehashed advertising. That's not to say they were always that way. They were all about great search engines, mapping software, and other web stuff. But now they are all about advertising channels.
They are proposing that they can "provide huge economic and social gains", but they are only searching for new and better ways of shoving advertising down our throats. At least the advertising is targetted...
But at some point, the revulsion we had at web banner ads will manifest itself towards Google ads as well. I just can't see "new paradigm" advertising is going to continue to be as profitable as old media advertising was.