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Will Motorola Rise From the Ashes?
An anonymous reader writes "According to ZDNET the once almighty Motorola is going to split into two companies, 'If the split goes through as planned, what will remain will be the "broadband and mobility solutions" business, which includes enterprise mobility, government and public safety, and Motorola's home and networks divisions.' Engadget claims to have an insider's email that details where it all went wrong, paying particular attention to mismanagement at the highest levels. What makes all of this even more of a shame though is that Motorola's latest product lineup seems to be receiving critical acclaim but with the company in so much termoil, will it ever rise out of the ashes?"
Moto split earlier this decade. Half of it (the semiconductor, comms stack, and automotive parts) became Freescale Semiconductor.
Also FatPhil on SoylentNews, id 863
It was obvious to me when Apple announced the iPhone that MOTO was going to have a problem on its hands in very short order. Although the pricing made it unaffordable for Joe Sixpack, it was immediately apparent that Apple had, at a single stroke, completely redefined the cell phone experience. Every mobile product that was more than eight months from release should have been killed immediately, and all the freed up personnel should have then stared at the iPhone demo video for two weeks straight until the UI principles became ingrained. New design ideas could have then flowed out of that. It could even have been done inexpensively.
Had they done that last year, they would have had new prototypes to show by now, they could have started generating buzz, and could have remained relevant. Now, it will take a hugely expensive effort to keep the division -- possibly the entire company -- afloat.
Schwab
Editor, A1-AAA AmeriCaptions
Hey! Speaking of which - guess what she's doing now! Yet another reason to avoid McCain like the plague!
That is all.
Moto split up in the 90s, 3com swallowed them.
Fact check please.
Ah, but it was said with such certitude...
Not quite. A large part of their semiconductor business (mostly discrete, analog, etc.) became "On Semiconductor" (what a stupid name). The PPC stuff, RF stuff, and automotive stuff went to Freescale.