Mainstream Media Finally Catching On To How News Propagates

Techdirt is reporting that the mainstream press may finally be "getting it" when it comes to how the next generation of news readers consumes and shares news. One student summed it up very succinctly by saying "If the news is that important, it will find me." "According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well -- sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter -- reading The Washington Post, clicking on CNN.com -- with a social one."

Comments

Maybe true, but ...

[Bombula]

It may be true that social networks act as news filters, but that doesn't make them good news filters. How popular information propagates and the value of that information are two entirely separate issues. They seem muddied in the summary, and even in the article to a degree.

Traditional news broadcasters do a reasonable job of filtering information, but people tend to seek out filters that match their own interests, which is not only why news is broken up into sections on BBC's website, but why we have "News for Nerds" on slashdot, and news for surfers on surfline, etc.