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Microsoft Brand In Sharp Decline
Amy Bennett writes "A recent poll of about 12,000 US business decision-makers by market researcher CoreBrand found that Microsoft's brand power has taken a dive over the past four years. According to the study, Microsoft dropped from number 12 in the ranking of the most powerful US company brands in 2004 to number 59 last year. In 1996, the company ranked number 1 in brand power among 1,200 top companies in about 50 industries. The CEO of CoreBrand said: 'When you see something decline with increasing velocity, it's a concern.' To add some historical context, IBM suffered a much faster and more severe decline in brand power in the early 1990s and it took them 10 years to rebuild the brand's reputation."
No, I can't RTFA. After all, this is /.
Mike Rowe Soft.
It's a dirty job.
corebrand? never heard of em'
Are these guys still around? I remember using a BASIC interpreter of theirs in the early 1980s.
As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
IBM suffered a much faster and more severe decline in brand power in the early 1990s and it took them 10 years to rebuild the brand's reputation.
So, Microsoft ought to be selling a decent version of Windows by 2018?
When our name is on the back of your car, we're behind you all the way!
Microsoft comments on their branding decline in Sharp Consumer Electronic products.
Saying " our Products sales are doing so well that we can drop Sharp Consumer Electronics from our certified MS OEM's list.
"When you see something decline with increasing velocity, it's a concern". Especially when it's a chair making its way down from office building above you.
No kidding!!! What do you say at this point?
This is just further evidence of Microsoft's imminent defeat at the hands of open source software. Microsoft is terrified of Linux, and it has been the primary cause of many of their recent screw ups which are driving people to Linux in droves.
Just the other night I was installing Ubuntu onto the computer of a freind's daughter, and I explained to her the benefits of open source software, and how it is inherently superior to closed source software.
Please forgive me for going a little OT here, but, at one point she suggested that Photoshop was better then GIMP. I tried to hold in the laughter, but my mouth was full of cheetos, and I spluttered some soggy crumbs over her keyboard. I used my Ubuntu t-shirt to wipe most of them off, and when I looked up, she was staring at me, and making eye contact. Does this mean she likes me?
which is totally what she said
Voltage = potential, thus the higher the potential of a brand has in making money for the company, the higher its brand power.
Current = trend, thus if you go against the current, the brand power suffer.
You measure the two and take its multiplicative product and you just computed a brand power. Similarly, you can compute the brand energy:
Energy = Power * Time
But Time is Money, so Energy = Power * Money
By finding out how much money a brand can generate, you can calculate its energy. Then you can compute how much work a brand does by subtracting the losses from the total energy. This work is what compels people to buy into the brand. Capische?
Speaking of Ford, I'm about ready to murder them for those fucking commercials. "Ride it like a Ford, ungh, ride it like a Ford." It makes it sound like they want you to have sex with the truck. Whoever was responsible for that abomination of a marketing campaign should be wrapped in burning plastic and cast into a mosh pit.
Kwisatz Haderach
Sell the spice to CHOAM
This Mahdi took Shaddam's Throne
'When you see something decline with increasing velocity, it's a concern.'
No, it's called gravity!
"I zero-index my hamsters" - Willtor (147206)
Don't fight for your country, if your country does not fight for you.
What did the mosh pit do to deserve that?
Ah, now everything is clear: the downfall of Microsoft is yet another collateral effect of the stealth French takeover of the Northwest U.S.
"Il pleure dans mon coeur comme il pleut sur la ville..."
The Tylenol is for when you say you have a headache, the Rolaids are for when you say you ate too much and the KY is for when you tell me you're on your period.