Google Docs Aims At Microsoft Office Live
mikesd81 writes "Channel News reports that Google took an important step forward Monday in its rivalry with Microsoft Office Live, reporting that Google Docs will allow users to edit word processing documents offline. Google said users of its Google Docs word processing application can use Google Gears to save and then edit documents without being connected to the Internet. 'The offline capability will be limited to word processing documents, though the company plans to add it to spreadsheets and presentations in the future.'"
There's a rivalry? I need to share spreadsheets with many various clients and they always suggest Google Docs. Never once have I heard a person ask to share a document with Microsoft Office Live. And my clients are each in very different industries.
Is there any real competition yet between the two in terms of user base?
Developers: We can use your help.
Google is riding the wave of computer hardware commoditization into one where general computing is also a commodity. Google's approach here is exemplary because it shows that monetizing every aspect of the consumer's digital interactions (which is essentially the current model for computing/internet-based businesses in the U.S.) is not necessarily the key to maximizing one's profits. By providing basic services free of charge, Google gains a share of a market that wasn't traditionally its own, and thus gains billions of additional impressions for its ads. Furthermore, by leveraging its trusted name, Google can now reasonably expect a fair increase in its ad audience with every additional service it offers.
This is a genius idea, which is an example of how forward thinking and good PR can bring in higher profits than unadulterated greed (yes, telecoms, I am looking at you). However, what this also means is that with its large cash purse, Google can continue to provide further services, channeling more and more monitor-watching eyes to its own webpages. Its purchase of Youtube provides ample evidence that Google won't be upset if you spend 100% of your computing time, on a Google-branded internet.
Didn't docs come before office live?
Copyright infringement is "piracy" in the same way DRM is "consumer rape"
Nope. It's built on Google Gears, which is only available for Windows, Mac (FireFox only), and Windows Mobile 5/6.
Gears is available for Linux too.