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T-Mobile Claims Trademark In the Color Magenta
An anonymous reader writes "Yesterday Engadget Mobile received a nice letter from Deutsche Telekom / T-Moblie demanding that they stop using the color magenta on engadgetmobile.com. ("Yep, seriously" they say.) Today several sites have gone magenta in a show of solidarity."
The title of the page has "t-mobile" in huge letter in magenta, as part of the words "engadget-mobile"
I could totally believe that a non-technical (ok, stupid) person might mistake this for an official t-mobile site.
branding consists of colors, words, typefaces, graphics, and this site mimics a couple of tmobile's elements. It doesn't seem to be a parody or any other such form of protected use.
The letter is a combination of the TMobile trademark lawyers doing what lawyers do...billing hours. Plus, they are protecting the TMoblie trademark. With Trademark law you must prove that you have diligently protect your TM by notifying parties of infringement. In every suspected case. With Endgadget there is no confusion or dilution of the TM. But, if someday TMobile has to defend their TM in court against another mobile provider who might use the color..they can haul out the big box of all the letters they sent to everyone who used Magenta and prove they diligently protected their TM
You do realize that they uploaded that logo, the "deceptive" one you're berating, today, which just happens to be April 1? And that they did so specifically to spite T-Mobile? And that they wrote a blog post stating exactly their actions and intent?
Congratulations, you've been had.
Your brain is not a computer.
Not totally sure what your point is. There are plenty of places in the world today where wearing the "wrong" color will get you killed.
"This thing does science so hard, you say, 'I've never seen that much science.'" -Sam
It is not according to the European Courts. You can trademark a colour for a specific market (say, telecommunications). The problem is that many telco's now see the Internet as their market and thus assume their trademark applies their as well. Orange has been doing the same for years, threating websites that use orange on their website or in their domainname (yes, I lost my domain / website as well, because it isn't all talk, they really sue and are prepared to fight it to the European Court). So, no orange, no magenta, which colour will be next?
IMHO, granting trademark on colours is another Tragedy of the Commons.
It only takes one man to change the Wisdom of the Crowd to Tyranny of the Masses.
Usually when these things get posted to slashdot they seem pretty cut-and-dry, and I can't argue with your specific example, but there are some mitigating factors here:
1) T-Mobile's letter was nice (this shouldn't factor in court or anything, but...)
a) they stated they were "obligated" to defend their trademark
b) they specifically kissed engadget's ass
c) there's no doubt that engadget's current logo infringes (this was done intentionally, as a FUCK YOU to T-Mobile)
2) Engadget Mobile specifically deals in the area (mobile phones ya know) that T-Mobile deals in
What if you painted your tractor repair shop John Deere Green? Or used it in your logo?
I'm not sure how this is going to turn out, but I'm not going to cancel my T-Mobile service that I don't have out of spite or anything. Bloggers can be whiny sons of bitches, just like lawyers.
Synergy is your friend
I agree... this smacks of a corporate/blogging troll to me. Notice how T-Mobile only asked them to stop using the color magenta in a "trademark-infringing" way. They never claimed that the color magenta was trademarked - it is only trademarked in relation to their logo and corporate identity. In other words, "please don't try to confuse our customers by making it appear our companies are somehow related."
It seemed like a perfectly reasonable request to me. The summary talked of "demanding", but I have to say, that was perhaps the nicest "demand" I've ever heard.
Irony: Agile development has too much intertia to be abandoned now.