Slashdot Mirror
Users Know Advertisers Watch Them, and Hate It
Chris Blanc tips an Ars writeup on a survey of consumer attitudes toward targeted advertising. The results of the survey, conducted for TRUSTe, confirm that advertisers are in a tough spot. "[The survey company] randomly selected 1,015 nationally representative adults... Although only 40 percent of the group was familiar with the term 'behavioral targeting,' most users were well aware of the practice. 57 percent reported that they weren't comfortable their activities [were being] tracked for advertising purposes, even if the information couldn't be tied to their names or real-life identities. Simultaneously, 72 percent of those surveyed said that they find online advertising annoying when the ads are not relevant to their needs..."
If they want me to give them consumer information that they can use to make money in any shape or form, they can pay me for it. Otherwise they can SUCK MAH BALLS! It's not like they ever want to give the consumers a better product anyways, they just want to find a better way to package utter shit. That being said, if they made those "shoot the endangered species!" ads more complex, I'd play that ish. Make a flash ad into that Redneck deer hunting game. Ballin.