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Why Microsoft Surface Took So Long To Deploy

An anonymous reader writes "Nearly a year after all the fanfare unveiling a new touchscreen tabletop interface, Microsoft's Surface computer will finally appear in select AT&T stores later this month. Popular Mechanics tech editor Glenn Derene, who first introduced us to Surface in May, seems to have done a complete 180 in this rant, blasting Microsoft for being more obsessed with Surface's novelty as a magnet for image-conscious partners while messing up a rare hardware device — and, surprisingly, the simple software he was told came with it. From Microsoft's official excuse in the article: 'It's actually been a good thing for us,' Pete Thompson, Microsoft's general manager for Surface, told me. 'We were anticipating that the initial deployments were going to be showcase pilots using our own software applications on units to drive traffic. What our partners have decided is that they want to skip that stage and go to an integrated experience where they build their own applications. That's pulled the timeline until this spring.'"

12 of 187 comments (clear)

  1. Dude! by Drakin020 · · Score: 5, Funny
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    The greatest revenge in life is massive success.
    1. Re:Dude! by ArsonSmith · · Score: 2, Funny

      Just last night someone said something with "...big ass building..." in it. All I could think was, "Sir Mixalot must live there."

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      Paying taxes to buy civilization is like paying a hooker to buy love.
  2. Re:I need a 10k$ table by Sciros · · Score: 3, Funny

    Good thing for Microsoft, then, that the market for $10k tables is so big among rich, gay men in San Francisco.

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    I like basketball!!1!
  3. Hmm.. theme ideas... by downix · · Score: 4, Funny

    How long before someone slaps that LCARS from Star Trek desktop theme onto one of these?

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    Karma Whoring for Fun and Profit.
  4. Development by JBMcB · · Score: 2, Funny

    "What our partners have decided is that they want to skip that stage and go to an integrated experience where they build their own applications."

    So, the delay was getting an SDK out the door? Holy cow, MS pumps out half a dozen SDKs a month, it took a whole year to create an SDK for a table? I'm guessing they didn't build this thing from scratch, either - it's probably .NET and DirectX mixed with ActiveSync and their Bluetooth stack - I can't wait for the first bluescreens being posted on flickr...

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    My Other Computer Is A Data General Nova III.
  5. Re:Testing... by AioKits · · Score: 2, Funny

    I'd imagine that this thing will be roughly as cat-resistant as your keyboard.
    Great, now when I come home I gotta check my computer to make sure the cats didn't put kitty porn on it...
    *HIDE*
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    "Quote me as saying I was mis-quoted." -Groucho Marx
  6. Re:Roughly Drafted got it right by PPH · · Score: 2, Funny

    So here we are, a year later. Surface has been no where to be seen. It is now coming to 4 AT&T stores in large cities, where it will do next to nothing. They can use them as nice tables for setting up their iPhone displays.
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    Have gnu, will travel.
  7. Re:I need a 10k$ table by dave562 · · Score: 2, Funny

    I thought rich gay men were exclusively drawn to Apple products.

  8. Re:Testing... by longacre · · Score: 2, Funny

    Good luck writing a driver for a cat.

  9. Re:Testing... by Yetihehe · · Score: 4, Funny

    //driver for a cat
    while(!asleep()) {
    eat();
    breakSomething();
    }

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    Extreme Programming - Redundant Array of Inexpensive Developers
  10. Astonishing! by Anonymous Coward · · Score: 1, Funny

    Not only are those the least funny top ten list items I may have ever read, but you didn't even get the count right. Top... *nine*?

  11. Somehow, I imagine something like this happend: by Steauengeglase · · Score: 2, Funny

    "We've made a table."

    "A table?"

    "Yeah, it does all of these neat things. It can recognize objects, respond to Bluetooth devices, run .Net and do all of these cool graphical tricks that we have spent the last year tinkering with. Actually, it kind of reminds me of wall thingy in Minority Report and functions kind of like the iPhone's multitouch."

    "Thats it? Look, if you can make people pay a subscription fee to use software they have written for it or to use any software outside of the OS we might talk. It just sounds like it could be too... Ugh, functional. People putting them in their kitchen, to read recipes, sitting in the game room stealing face time from the 360. Think outside the box. How else can we create a market conquering product?" ...

    "Wait, Bluetooth! Can you make some dongles that we can sell at $50 a pop?. Maybe a $150 RCA cable and a $200 AV dock?"

    "Um, Bluetooth is wireless and it already has a screen."

    "Damnit, what good are you? Wait, I've got it! Whoring the iPhone to AT&T worked for Apple! Make a sexy or hip or whatever demo, just remember the bullet points, we have brand recognition in those. My god, I still have it. I'm a f$%^&*@ genius!"