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11 Innovation Lessons From the Creators of World of Warcraft

Posted by Zonk on from the all-about-dragons-in-the-boardroom dept.

Ant writes "Colin Stewart's OC Register Inside Innovation blog has up a post discussing Blizzard Entertainment's success in the games industry. According to the site, Blizzard has learned eleven lessons on innovation that can help almost any business. The industry leader used these innovation methods not only to create the world's most popular massively multiplayer online game, World of Warcraft, but also to keep the game fresh and challenging for more than 10 million players. Because many of those customers pay $15 a month to continue playing, Blizzard's ongoing creative achievement is worth more than $1 billion a year in revenues, not counting the multi-millions it tallies from its other games."

1 of 243 comments (clear)

  1. Re:11 lessons by The+MAZZTer · · Score: 5, Informative
    1. Rely on critics
    2. Use your own product
    3. Make continual improvements
    4. Go back to the drawing board
    5. Design for different kinds of customers
    6. The importance of frequent failures
    7. Move quickly, in pieces
    8. Statistics bolster experience
    9. Demand excellence or you'll get mediocrity
    10. Create a new type of product
    11. Offer employees something extra
    RTFA