11 Innovation Lessons From the Creators of World of Warcraft

Ant writes "Colin Stewart's OC Register Inside Innovation blog has up a post discussing Blizzard Entertainment's success in the games industry. According to the site, Blizzard has learned eleven lessons on innovation that can help almost any business. The industry leader used these innovation methods not only to create the world's most popular massively multiplayer online game, World of Warcraft, but also to keep the game fresh and challenging for more than 10 million players. Because many of those customers pay $15 a month to continue playing, Blizzard's ongoing creative achievement is worth more than $1 billion a year in revenues, not counting the multi-millions it tallies from its other games."

Comments

first post

[somersault]

not very innovative, but always fun

Let me tell you about innovation.

[Anonymous Coward]

Let me tell you about innovation. I own a small business, with six employees. We do Flash games, web development, and other custom software projects. On Friday I wasn't feeling so well. A bit of the flu, I suppose. Regardless of my health, our work must go on. So there the entire company was, sitting in our 10'x10' meeting room with two representatives from one of our larger clients. In short, I shit my pants. It wasn't a solid shit, either. It was diarrhea that ended up dripping down my legs onto my shoes, and then onto the carpet. And in a meeting room as small as ours, packed with nine people in it, it isn't an enjoyable experience. Needless to say, the reps from our client were not impressed. And tomorrow I get to deal with the repercussions of the whole ordeal. Since I clean our office (we can't afford a cleaning firm), I'll probably get to clean up the now-dried stool that has no doubt been festering there all weekend.