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Star Cooler Than Venus Found
crossconnects writes to mention that Discovery is reporting that astronomers have found a nearby star with a mild surface temperature of 660 degrees fahrenheit. "The spectacularly unspectacular object is of special interest because it falls right smack in the middle of the final frontier that divides mega-planets from the puniest stars. Stars in that realm theoretically qualify as an entirely new stellar type -- what's called a Y class dwarf."
No, not when audience is the American public.
We hope your rules and wisdom choke you / Now we are one in everlasting peace
To some degree, you are correct; American scientists, the target audience of the original publication, would prefer the Kelvin unit, which was indeed used in the original publication. However, I don't think the Discovery channel's target audience is primarily scientists but rather the American public, which prefers Farenheit - hence the use of that unit on the Discovery channel's website (the location of TFA).