Yahoo to Take on Google Analytics

whencanistop writes "Having seen Google set up their Google Analytics product for free (in an attempt to get everyone to spend more money on adwords) and then seen Microsoft release their version of a free web analytics tool into beta, Yahoo have decided to do the same thing, by buying someone else and releasing it into the wild for free. Great news for bloggers who don't want to sign up for Google's 'evil' plans."

Comments

Good luck with all that

[carcosa30]

It's funny to watch Yahoo scrambling for market share. If the Microsoft bid is successful, it'll be funny to watch Microsoft hitching their wagon to Yahoo. Two boat anchors fall twice as fast.

It's not quite game set and match to Google, but in a number of spaces it's starting to look like endgame.

Re:Good luck with all that

[Kickersny.com]

Two boat anchors fall twice as fast.

I think our friend Newton that would disagree with that.

Re:Good luck with all that

[BlueGecko]

I actually have to disagree with your sentiment. It's long past time that Yahoo had a competitor to Analytics, because it dramatically increases the value of Yahoo's ad service.

Most people focus on Analytics as being good for web developers because it lets them track where their visitors come from. That's true, but missing the point: the value for web developers that Google cares about is that it helps you, both directly and indirectly, increase your ad revenue. In so doing, they increase their own revenue, both immediately (the more clicked-on ads you have, the more they get paid) and long-term (if you're making more money, you're more likely to keep using them). Analytics is the perfect loss-leader for online advertising.

Yahoo, meanwhile, lacks any such tool. Yes, the Yahoo Publisher Network lets you get basic ad stats, but it just doesn't approach the information Google can give me with their AdWords + Analytics combination. If I'm going to be using Analytics, why not just use AdWords/Double Click too, and be done with it? Acquiring an Analytics competitor gives Yahoo vertical integration on one of their key products in a way that should directly positively impact their bottom line.

Though this may be Yahoo "scrambling for market share," it's a smart scramble. More of this and fewer surreal pairings with AOL, and Yahoo could return to viability.

Google-analytics.com is a PITA

[Anonymous Coward]

If people are going to use Google Analytics for their sites, perhaps they should wait until Google fixes google-analytics.com so it can actually handle the demand. I'm sick and bloody tired of siting and staring at Firefox as it waits for a response from Googles asthmatic servers.

Back on topic, who cares what Yahoo! are doing? They haven't been a relevant force on the web since 2001.

Re:Who is more evil?

[Colonel Korn]

Through Doubleclick, Google's the most evil online entity. Yahoo's taking a step in that direction though.

What is the value?

[Anonymous Coward]

While I think competition is good in pretty much any format, I'm starting to wonder what value all of these additional analytic tools are providing. I'm an online marketing manager and with Google Analytics, Microsoft's Gatineau (or whatever they call it now) and server logs, the market for free analytics software is already saturated. Then there's the considerable amount of premium packages such as Webtrends etc that all, in the end, essentially show the same friggen data in different ways.

As an aside, if the Microsoft bid does go through, do they merge Gatineau and Indextools? Would anyone really care if either went away?

Re:Google is NOT EVIL

[Janos421]

but the point is, you shouldn't be putting your information on the net if you do not wish for it to be seen. What information am I putting on the net when I'm just browsing a web site with Google/DoubleClick ads/analytics? None I presume, but that does not prevent Google from getting sensitive information about my habits

The difference is, when you ask Google that you'd like to remain private, they listen and and stop prying. Seriously? Never heard of that, could you tell me where the form is?

--
Search engines are not your friends : SquiggleSR

Re:Google is NOT EVIL

[Hatta]

The difference is, when you ask Google that you'd like to remain private, they listen and and stop prying.

Really? So I can opt out of having my search queries linked to my IP address and stored in a database? How?

The amount of information Google has on me, even though I don't have an account, or store a google cookie, is absolutely chilling.

Re:Get Out of the Way for Victory

[ajs]

The best way to compete with Google Analytics would be to set it up somehow so that I never see "Waiting for Google Analytics" in my browser while a page is blank, stalled and not loading. That's just a terribly designed site that should be put to death mercifully. If Google's service is tar-pitting your page rendering, then you've done it wrong (probably loading lots of data as XML and then rendering it using JavaScript after the page is fully loaded. Good sites simply don't do this.

Re:Who is more evil?

[ajs]

Through Doubleclick, Google's the most evil online entity. Yahoo's taking a step in that direction though. Doubleclick was an annoying company that cared nothing for its actual users and only for their paying customers, true (though now that Google has purchased them, it's pretty clear that they're simply being dismantled for people and customers). Yahoo! has been turning in Chinese political dissidents. I'm having a hard time drawing an ethically parallel line between those.

When a company says that their guiding principle is not to be evil, perhaps it's not the best use of our time to seek out evil in everything they do. Perhaps we could continue to treat them like any other company and judge them on their deeds?

you call it analytics

[Anonymous Coward]

i call it Javascript based spyware
same as binary based spyware, the user has no idea its there and transmits unknown data to a third party

Gartner's $50billion market was wrong.

[cheekyboy]

Its funny how in the late 90s or 2000, all these big boys Gartner Research etc.. were saying the web/proxy/nameu4server analytics were a $50billion market.

Who ever trusts these 27yo analyst's who were in baby rockers when us elite coders were hard at work hacking the vic-20s.

Yes log files are dead, even tho our app did process faster than anything, 3-5m lines per second on todays fast PCs (random benchmark spec, take your pick)

Who knows maybe someone will make a analytics engine language in a few years anal++ ? analql? But in the mean time, these high price search engine optimization companies have little life left in them... go google or yahoo! take over the world!, (because investors & managers outside the usa have no clue to do the same)