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How Social Networks May Kill Search as We Know It
mattnyc99 writes "Recently we discussed a startup that's blending social networking with traditional Web search. But now high geek Glenn Derene takes it one step further, pronouncing that our increasingly traceable online footprints will transform Google's dominant algorithm and open up the world of Web search for the 21st century. Speaking to a tuned-in VC guy and scoring a rare interview with Google's VP of search, Derene may have some meat behind his newly-coined term: 'faceboogle.' From the article: 'As we each carve out our individual niche on the Web, the logic of search may well flip inside out. Since we are essentially meta-tagging ourselves through our social networking memberships, shopping habits and surfing addictions, it's conceivable that the information could attempt to find us — the old concept of push media, but in a far more refined way.'"
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The Faceboogle concept assumes that I want to search just for those things which already match my existing online footprint.
When I search, however, it's usually because I want to find information on something NEW.
Can it possibly be true that most searching is just for the same old topics--teenagers looking for the latest gossip on their favorite celebrity? Perhaps. But that sure doesn't describe how I--and most of the folks I know--use search.
This will never happen. For myself and most people I know, the internet is about acquiring information about things we aren't familiar with, not about rehashing information which we already know. Whether that information be used for personal enjoyment - learning something new for the sake of learning something new - or for personal research, like say looking up probable diseases you may have based on symptoms. For anything like this, social networking information will never provide you with what you need.
The only realm where such a thing were to exist is in adolescents. Your friend discovered an new Naruto website with awesome backgrounds and your interest in Naruto, which is listed in your profile, allows the network to make the connection.
Well sure, but what if I belong to multiple social groups with differing interests? For instance, what if I belong to a Cthulhu fan group (just since we're having a con over here this weekend) and a fitness group. Will the algorithm try to tell me how to get fit with Cthulhu, or will it send me ads for both tentacle porn and diet supplements?
Anybody else remember the creative term "Veronica" search
Yep, guess that makes you old. Veronica is obviously a "backronym" (the phrase behind it was invented to afterwards to match the word). There is the WWW now, which essentially replaced Gopher space, but before that the 'net was all about FTP. To seach public FTP archives you used "Archive Search", which was contracted to the nickname "Archie". Then Gopher came out which added structure to the big pile of archives, and a Gopher search was made for it. Since it was a search utility "companion" to Archie it was named Veronica (as in the comic book characters).
Later a localhost-only, optimised search utility for a Gopher host was made called....Jughead (because it was the "lazy friend" of Archie and Veronica).
This article reminds me of theories about the 'net eventually becoming sentient...with this big trail of info crumbs we might find our friends Archie, Veronica and Jughead will turn into stalkers...
Haven't you ever wondered what happened to your best friend from Elementary school? Your favorite acquaintances from college? It's not about chat. It is about keeping a link to people that would otherwise get left behind. As (at least in the U.S.) society becomes more mobile there is a strong desire to keep those ties. There's a lot of lonely people out there who treasure reading the blogs, hearing the music, and looking at pictures of former in-the-flesh friends.