The Last Pinball Machine Factory

The New York Times is running a story about Stern Pinball Inc., which they say is the last pinball factory left worldwide. The story describes working there as a "game geek's fantasy job." The company president, Gary Stern, acknowledges the lack of demand, but he plans on sticking around. He also expects the industry to rebound within the next 10 years. We've previously discussed a slightly smaller version of pinball. "Corner shops, pubs, arcades and bowling alleys stopped stocking pinball machines. A younger audience turned to video games. Men of a certain age, said [Pinball Hall of Fame operator Tim Arnold], who is 52, became the reliable audience. ("Chicks," he announced, "don't get it.") And so for Mr. Stern, the pinball buyer is shifting. In the United States, Mr. Stern said, half of his new machines, which cost about $5,000 and are bought through distributors, now go directly into people's homes and not a corner arcade."

Comments

Pinball is too expensive...

[Manip]

I think the reason Pinball is dying out is purely the cost of playing it.

I mean you pay 50p for three balls. Or 20p for three lives in most other arcade games.

So you're paying a 150% markup for seeing balls bounce around which is cute but it also seems to last a lot less time than normal video games too.

So higher cost, plus shorter games just means that people won't use the pinball tables anymore.

They'll either spend less for cheap video games or spend a little more for a much more interactive game like table football, dancing, or shooting.

Pinball killed its self... They set the price too high and over-valued their product.

Re:Pinball is too expensive...

[electrosoccertux]

I think we're missing the point of pinball.

Arcades made zero sense to me until I had pretty much played every genre of video game. Now that I don't own a console...

You start doing other things besides playing video games all the time, like socializing and hanging out. You start thinking, hm, what could be a fun, cheap, casual date destination? And suddenly the arcade makes all the sense in the world. Think about it-- after class Friday, you walk to the local college arcade with your S.O. and play some pinball, 2-player Tekken, Galaga, whatever. Cheap, easy fun that gives you the option to make small talk about whatever, but also the option to stop and have a decent conversation when you find a common interest. BUT there are none (or very few) of the tense, silent moments where you're both just looking around trying to come up with something to talk about (like during a conventional date when you go get something to eat and sit down at Applebee's for 45m) and where your apparent lack of ability at making conversation rears its ugliest. Then, after, you can drop by the Graeters/Baskin-Robins 31 for some ice cream before you head back to your dorms.

I think us gamers were so far gone from the normal world that the obvious social genius behind the arcade was lost like the forest in the trees.

Re:pinball is the video game for old people

[Ihmhi]

Pinballs are a video game that is manifested in physical, moving parts. How is that NOT cool?

Shove the machine

[Weaselmancer]

Give the machine a decent nudge to the left or the right. The ball will continue to follow a path with its original inertia. You just move the playing field so that the ball isn't dead center.

Pinball is physical. Playing it like a video game is a sure way to lose.