Slashdot Mirror
Competition In the Free Textbook Market
bcrowell writes "The NYTimes has an editorial plugging Flat World Knowledge, a startup that will offer college textbooks inexpensively (~$30) in print, and free as PDFs. They plan to make their profits from add-ons like podcast study guides and mobile phone flashcards. Books will be licensed under CC Attribution-Noncommercial-Share Alike. Mashups and customizations are encouraged, but the NC license is incompatible with strong copyleft licenses such as the GFDL used by Wikipedia. Other companies trying to find a workable business model for free textbooks include Ink Textbooks (revenue from online homework) and Freeload Press (revenue from ads inside the books). So far, none of these companies seems to have succeeded in building up much of a catalog of books; it seems more common for authors of free textbooks to take a DIY approach, putting PDFs on their own web pages, and sometimes arranging on-demand printing with vanity-press publishers like lulu.com. Lots and lots of web sites exist to help people find free textbooks, and CalPIRG has an active campaign pushing for affordable textbooks."
One of the nicest things I find about studying in Finland is that the university provides enough textbooks in the library for students to use. It's nice to escape the cycle of buying textbooks and then having to sell them four months down the road.
Free textbooks are great and all if you want to learn the subject, like Yale/Harvard's free classroom recordings. But if you're taking a class at a university, most of the time these aren't going to be useful. Economics, engineering, calculus, all classes I've taken in these various subjects have had all the homework directly from the problem sets in the book. I bought one edition earlier than the one recommended for my economics class and I've had to borrow my friends text to do all the work. Great idea, but I don't see it being useful unless you can somehow get all the college professors to start adopting them/copy the homework separately. (Given that a lot of books are written by the professors themselves, they are unlikely to drop a major revenue stream)
Now, someone once argued with me that information changes and you need to have the latest info. Well, I replied, there's several years lead time from writing to publishing a text and therefore, it's out of date before it's published. And besides, tell me what advances in business that are occurring that requires those in B-school to have the "latest" info? Hmmm? (Even in the group psychology class where you'd think with the social sciences improving there'd would be a need for up to date info. Nope. I had to buy a $120 paperback that told us about Myers-Briggs and when you had a problem with an employee, the correct answer for everything was send him to "sensitivity training". I'm not fucking kidding.) If you have to teach the latest info, then you shouldn't use textbooks.
My second semester freshman physics text (Sears and Zemansky, the standard of its day (1965)) has the price of $7.50 stamped in it. This was about 4x the miniumum wage. It has ~500 pages, weighs 2.2 lbs (1 kg), and no color.
No reason why this book could not be used today, except a conspiracy by publishers to raise profits by adding lots of extra material, color photos etc, frequently changing editions to devalue used copies.
Life was good then, the was no tuition at the University of California where I attended and gas was $0.29 a gallon (6 gal = 1 hr minimum wage). The biggest downside was no word processors.
Slightly overlooked here is the fact that the Internet has commoditized information. That is to say, it has done to book sellers what it has done to the **AA.
While it is not in the public eye as much, several here have pointed out the huge monetary waste in buying/selling text books, and the book sellers/education system keep updating so that users are caught in a continual upgrade cycle. When there is a method of cheap updates the continued use of repetitive upgrade cycles in paper issued texts is nothing short of usury.
Any educational institution that wants to be a valued place to attend should be flowing with the times and 'getting it' now, not 4 years from now, or not when the board members want to think about it. This technology is here NOW, and it's yesterday's news, not some high tech promise for the future.
Yes, it only takes one meeting to start the ball rolling to ensure that the electronic texts match what classes and professors teach, and that the paper and electronic forms are identical in content. The fact that they are not yet is nothing less than gouging.
Yes, damn it, it is THAT simple. We will NOT buy your text books UNLESS you provide electronic access to the same identical texts. That is ALL it takes. Publishers will jump to get the business.
Look, if I can buy the book for $90 or get access to it from a school server in electronic form for $25, I'll probably go for the electronic. The costs of books is about 30% printing/distribution. The rest has to be done for both formats.
I stopped buying programming books some time ago because all I need is behind that Google screen. Even very high quality PhD materials are available on the Internet.
While people are worried how they will make money they have missed out on the fact that information itself has now become a commodity. Time for change, here and now, not next year. The **AA is having to deal with it and their example of doing so is not one that publishers really want to go with. They need to look at social websites and other popular websites to ensure that their chosen method of 'upgrade' is going to work.
My suggestions?
Offer electronic texts, sell paper based Q/A sections. DRM won't work, so there will be copying, can't get around that. The photocopier put paid to any such scheme long ago. Now it's just easier. Make it easily available. Make it fun. If an account based system is used, make it more useful than just retrieving texts. Add value to the account. Charge for the account through the school system so that students have an EASY way to pay if they wish. When you have done it right students will be making your website their homepage, if you're looking for milestones in your effort.
As far as information goes, give people readers for your content for free, and make them work on ANYTHING. Charge a service fee for the account, and only charge for premium content beyond that. Yes, there will be copying, but then people borrowed books all the time before this anyway. Quit fretting and suing, just make your content the best available and work out how to survive on lower margins in a commoditized market.
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One of the reasons textbooks cost so much is because professors' salaries are bad. There is a very very good incentive for a professor to charge a lot for their book.
Speaking as a college professor, I think you're wrong on both points. Professors' salaries are actually very reasonable these days. Also, very little of the retail price of a $130 goes in the professor's pocket. Most textbooks do not make any significant amount of money for their authors -- the exceptions are home-run books aimed at the most popular freshman courses, and there just aren't that many of those. The typical motivation for a professor to write a textbook is that he doesn't like the choices that are already available.
The reason for high textbook prices is profit-taking by publishers. In the last 25 years, textbook prices have risen much, much faster than can be explained by inflation.
Find free books.
Nicole Allen, Textbooks Program Director at CalPIRG, wrote to say that a more relevant link than the CalPIRG link at the end of my slashdot summary would be maketextbooksaffordable.org. That's where the information about CalPIRG's open textbooks campaign is.
Find free books.
I had a prof a few years ago who asked to see all students who had bought his $60 textbook. He had a jar of $2 coins on his desk, and when one of those students went to see him, he would give that student one of the $2 coins. That $2 coin represented his cut of the sale. He refused to take royalties from students, as he had wrote the textbook specifically for students, not to make money. The publishing company set the price of the textbook, and it seemed the publishing company got most of the profit from it too.
---- Don't lick something unless you really mean it.
...all classes I've taken in these various subjects have had all the homework directly from the problem sets in the book.
The problem of multiple book editions is one reason why I now always try to make up my own questions for assignments. That plus my students get used to the type of questions I ask so the exam is not very different to what they are used to.
In fact I am convinced that the only reason the books for large 1st year courses have new editions so frequently is to change the question numbers to suppress the second hand market. In one extreme case I'd pointed out several errors in a text to the publisher and they published a new version without any of the errors fixed but the questions numbers all changed (but with the vast majority of the questions exactly the same!). Unfortunately it backfired because I was the course convener that year and we changed to a book from a different publisher...which then prompted the original book's author to contact me through the editors to fix the errors! Needles to say this interest in profit over accuracy did not leave me with a good impression!