MySpace Treads Carefully With "HyperTargeting"

Ian Lamont writes "MySpace is preparing to boost its advertising systems, by launching a targeted ad platform called HyperTargeting and creating a Web-based system that lets vendors purchase ads without dealing with human sales teams. HyperTargeting will 'look at a person's interests listed on their public profile and then classify the user into particular interest-specific categories.' MySpace claims that early tests resulted in a 300 percent increase in the number of ad click-throughs. The company apparently learned a lot from Facebook's earlier experiences with Beacon — MySpace members will be able to opt out of HyperTargeting, according to the company."

Comments

Firefox + AdBlock

[firefly4f4]

Web pages have ads? That's news to me.

Re:This is NOTHING like the Facebook Beacon issue.

[pandrijeczko]

Its just an extension of demographic advertising, augmented with data-mining of more content based information (such as what bands you say you like).

I'm into "Uriah Heep" & "Blodwyn Pig" so please - hit me with those adverts targetted for middle-aged hippie rockers. I could do with a new kaftan.