Slashdot Mirror

← Back to Stories (view on slashdot.org)

US Court Orders Company to Use Negative Keywords

Posted by ScuttleMonkey on from the negative-ghostrider-the-pattern-is-full dept.

A US court has ordered a firm to utilize negative adwords in their internet advertising. "Orion Bancorp took Orion Residential Finance (ORF) to court in Florida over ORF's use of the word 'Orion' in relation to financial services and products, arguing that it had used the term since 2002 and had held a trade mark for it since then. [...] The judge in the case went further, though, restraining ORF from 'purchasing or using any form of advertising including keywords or "adwords" in internet advertising containing any mark incorporating Plaintiff's Mark, or any confusingly similar mark, and shall, when purchasing internet advertising using keywords, adwords or the like, require the activation of the term "Orion" as negative keywords or negative adwords in any internet advertising purchased or used.'"

11 of 177 comments (clear)

  1. Re:Editors please Edit! by travdaddy · · Score: 5, Funny

    Do you realize how long this sentence is? Fine for court documents, but not for a casual news site.

    It's fine, we're all very adept lawyers here.

    --
    Adidas To Bring Back Sneakernet
  2. Misinterpreting negative by Bovius · · Score: 5, Funny

    When I first read the post, for some reason I thought "negative keywords" meant they had to advertise under keywords that people wouldn't want, like "really bad financial service" or "shady loan company" or "housing lemons".

  3. Re:Orion Bankcorp: Crybabies by JustOK · · Score: 5, Funny

    Plus, everyone knows the Orion is a satire/parody website.

    --
    rewriting history since 2109
  4. My interpretations: by Alzheimers · · Score: 4, Funny

    1) Company must now register and pay for the keywords "Dummy", "Poopiehead", "Fartsniffer", and "Boogerbrains"

    or

    2) Company must now register keywords that, when combined with their intended keywords, nullify each other out, like Semantic anti-matter.

    or

    3) Company may only use keywords that have a value less than zero.

  5. Re:Editors please Edit! by gbjbaanb · · Score: 4, Funny

    ok. translation for the modern generation:

    "you know dude, you been naughty. like stop it, k"

    will that do ya?

  6. Re:Editors please Edit! by gnick · · Score: 5, Funny

    Do you realize how long this sentence is? Fine for court documents, but not for a casual news site. Sometimes, due either to an attempt to communicate a complicated idea or the desire to expand on a simple idea ad nauseum for novelty purposes, a sentence will carry on for extended lines and, if properly authored by an individual using simple words and eschewing obfuscation, it will not necessarily be difficult for the general public to understand, even without the assistance of a lawyer, translator, or advanced Communications degree.
    --
    He's getting rather old, but he's a good mouse.
  7. Re:Orion, that's definitely a unique name.... by Anonymous Coward · · Score: 5, Funny

    What do you expect with Perl crap from the early 90s, you think they've heard of unicode and character encoding?

  8. Re:Editors please Edit! by Hatta · · Score: 5, Funny

    They're lucky that's the only long sentence given by the judge.

    --
    Give me Classic Slashdot or give me death!
  9. Re:Editors please Edit! by SingerGuy59 · · Score: 5, Funny

    The magnitude of your copious assertion is far to sagacious for my diminutive comprehension.

  10. Re:Editors please Edit! by zippthorne · · Score: 4, Funny

    Legal rulings are like genie wishes (or is that the other way around...).

    As soon as you hit the period, you get your wish. Usually corrupted in a horribly unforeseen way.

    --
    Can you be Even More Awesome?!
  11. Re:Editors please Edit! by popmaker · · Score: 4, Funny

    I need a woman, NOW. Well, if you REALLY want something incomprehensible, fine, go ahead.