US Court Orders Company to Use Negative Keywords

Posted by ScuttleMonkey on Monday May 5, 2008 @05:11AM from the negative-ghostrider-the-pattern-is-full dept.

A US court has ordered a firm to utilize negative adwords in their internet advertising. "Orion Bancorp took Orion Residential Finance (ORF) to court in Florida over ORF's use of the word 'Orion' in relation to financial services and products, arguing that it had used the term since 2002 and had held a trade mark for it since then. [...] The judge in the case went further, though, restraining ORF from 'purchasing or using any form of advertising including keywords or "adwords" in internet advertising containing any mark incorporating Plaintiff's Mark, or any confusingly similar mark, and shall, when purchasing internet advertising using keywords, adwords or the like, require the activation of the term "Orion" as negative keywords or negative adwords in any internet advertising purchased or used.'"

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Re:I smell a Loop hole by Anonymous Coward · 2008-05-05 07:29 · Score: -1, Offtopic

> sheesh. how this got modded "interesting" is
> beyond me.

Yea for real the morons that mod most things on here make me wanna HURL aint got the first idea total crap becoms interesting for F*** Sake .
I canned my Login ID cus it's a pile of yea well I'll leave you to your imagination.