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Youngsters Skip DVR Ads Less Than Seniors

Posted by kdawson on from the thumb-cramps dept.

Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just 'background music'... I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"

7 of 460 comments (clear)

  1. Young children... by Nutria · · Score: 4, Funny
    ... just get captivated by the high-energy movement and noise of commercials. At least that's how my 8yo & 10yo act. I'm constantly yelling (from the next room) "Skip over the commercials!!!".

    --
    "I don't know, therefore Aliens" Wafflebox1
    1. Re:Young children... by Thanshin · · Score: 5, Funny

      I'm constantly yelling (from the next room) "Skip over the commercials!!!". They watch the ads as an act of rebellion.

      Next they'll install Vista, put all their personal info on facebook and answer Nigerian spam.

  2. Call me old fashioned.... by Dieppe · · Score: 5, Funny

    Hell, I skip the articles about skipping the ads.

  3. Re:Scene releases = No ads by Jellybob · · Score: 4, Funny

    You download TV, and then decide to watch American Idol?

    Do feel free to jump in front of the nearest bus. You'll be doing the genepool a favour. Maybe if we get enough people removing themselves, "I should be famous because my mummy loves me" TV will slowly die out.

  4. Re:Ads? by Hal_Porter · · Score: 5, Funny

    I don't have ads on my tech news site ... because they are now so intrusive and annoying. Why not have Inline Infotainment? I found out InfoTourettes patented scripting system will add tailored product DIET COKE! placements that don't MARLBORO LIGHTS! LO FAT VEGETARIAN SALAD! disrupt the flow of the article TAMPONS! WONDERBRA! and adapt your site's likely audience PONIES! so as not to annoy them or seem intrusive PERSONAL TRAINERS! MANOLO BLAHNIKS!

    You probably haven't even noticed, but I'm using it now.
    --
    echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
  5. Re:I skip ads the right way... by StarfishOne · · Score: 5, Funny

    Of course I'm a mid twenties male, not a teenage girl


    We know, this is Slashdot, no need to state the obvious. ;P ;P

    Just kidding. Good post!
  6. Re:When you pick a user name, think about the futu by Anonymous Coward · · Score: 5, Funny

    Yeh I bet you get all the girls at the parties.

    "Hi, I'm Pestilence the ass-kicker and I have a low user id on Slashdot."

    "er, Slash-what?"

    "Never mind bend over so I can kick your ass