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Youngsters Skip DVR Ads Less Than Seniors
Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just 'background music'... I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"
I love the TiVo easter egg for enabling 30-second skip. I don't know how I lived without it before. I've heard of Myth and other software DVRs stripping out commercials altogether, but I enjoy the TiVo service.
~ I am logged on, therefore I am.
MythTV automatically marks and skips all commercials , with fairly high accuracy. It's a rare event that I have to manually do anything. Most commercials are just gone.
http://www.mythtv.org/
They are only between programs, so no skipping them when watching something you recorded.
The trouble with claiming to have the lowest user ID in a thread is that someone with one lower will inevitably show up just to post and annoy you. N00b.
Now, as for the topic at hand, MythTV does allow automated commercial skipping, but you have to remember that most DVRs consumers use do not support anything more than a glorified fast-forward like a VCR. My Scientific Atlanta PVR from the cable company is like that and doesn't even offer skip feature. I believe TiVos are the same way unless you use the code to unlock the 30-second skip feature.