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Youngsters Skip DVR Ads Less Than Seniors

Posted by kdawson on from the thumb-cramps dept.

Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just 'background music'... I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"

2 of 460 comments (clear)

  1. Re:Do you skip all the ads? by ccandreva · · Score: 5, Informative

    I wouldn't equate skipping ads with a dvr to adblock. With the DVR, it requires forethought and actions on my part whenever an ad comes on. With Then you have the wrong dvr.

    MythTV automatically marks and skips all commercials , with fairly high accuracy. It's a rare event that I have to manually do anything. Most commercials are just gone.

    http://www.mythtv.org/
  2. Re:Ads? by Dannkape · · Score: 5, Informative

    They are only between programs, so no skipping them when watching something you recorded.