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Shopping Centers Track Customers Via Cell Phone Signals
oschobero writes "According an article from the Times, customers in shopping centers are having their every move tracked. Using cellphone signals, the system can tell when people enter the center, how long they stay in a particular shop, and what route each customer takes. The system works by monitoring the signals produced by mobile handsets and then locating the phone by triangulation." The particular tracking device described by the article is made by an English company called Path Intelligence.
There's no need to use a signal jammer. It's your very own phone. Maybe you've never heard of that concept, but mobile phones tend to have an option which has about the same effect on your own phone phone as a jammer, but without disturbing other people's phones: Just switch your phone off! As an added bonus, you'll also increase the battery life of your phone.
The Tao of math: The numbers you can count are not the real numbers.
I don't have objections to it being done correctly. By correctly I would want the following issues to be addressed. 1. No attempts to find out who the cell phone belongs to. (No personally identifiable information). 2. The id number that the cell phone transmits is never stored in any way. The use of an internal identifying number would be acceptable as long as no link was made between the actual cell phone identification number and the internal id number is stored. 3. Every time you visit the mall you get a new internal id number. This would prevent getting information about repeat visits to the mall. My concerns about storing personally identifiable information stems from the government. The government would subpoena for the mall owners cell phone information and all sorts of fun would begin. Even if only a cell phone id number is stored it would be enough for the government to use as a starting point.