Microsoft Circles Back to Yahoo With New Offer

Ian Lamont writes "Microsoft has come back to Yahoo with a new offer that would involve it buying part of Yahoo. No details have been released, but sources told the Wall Street Journal that part of the arrangement would involve Microsoft selling display ads next to Yahoo search results. No word yet on how this will impact Carl Icahn's proxy war with Yahoo's board."

Comments

Hmmm, this familiar?

[Fluffeh]

Duck season!
Yahoo season!
Duck Season!
Yahoo Season!
Yahoo Season Fire!
*face foot of soot*

Re:Web advertising

[v1]

I wonder really though just how much of those numbers are "real"? Marketing people are not necessarily geniuses at figuring out what works, but are geniuses at twisting numbers to make it look like it works.

It wouldn't surprise me if parent is right and the actual real numbers show that banners/ads don't generate nearly the revenue that the ad placers claim they do. In that respect, the marketers, not the consumer, may be the bigger cause of the banner/ad nightmare we are in now.

Unfortunately, my daily receipt of email offering discount viagra would seems to indicate that this method works, as there's no middleman and they must somehow be turning a buck. But then I suppose the insanely cheap cost of spamvertising is probably the reason that model really works. I'd be interested to see hard (claimed) numbers for effectiveness for the various marketing methods. Gotta be someone collecting those stats out there...