AMD Wants to Standardize PC Gaming

Vigile writes "Even though PC gaming has a very devout fan-base, it is impossible to not see the many benefits that console gaming offers: faster loads, better compatibility and more games that fully utilize the hardware to name a few. AMD just launched a new initiative called AMD GAME! that attempts to bring some of these benefits to PC games as well. AMD will be certifying hardware for two different levels of PC gaming standards, testing compatibility with a host of current and future PC titles as well as offering up AMD GAME! ready components or pre-built systems from partners."

Comments

This will get abused....

[rotide]

This will get abused/misused just like the "Vista Capable" mark. Find a way to technically be compliant but in reality be quite sub-par to what the consumer expectations are.

Translation

[Hankapobe]

FTFA: The goal for AMD with the new GAME! initiative is pretty simple: make it easier for PC gamers to buy a system or components that will competently play most modern titles at reasonable quality levels and frame rates.

Dumb everything down so that everyone with the infrastructure to make crap can enter the marketplace regardless of the quality and merits of their product. Those that make the cheapest shit that just barely conforms to the standard will capture the market.

Hey, it worked great for the PC market; didn't it?!?

The real solution

[Charcharodon]

The day that the console makers come out with a console on a card will be about the time you see some sort of standardization in PC gaming. Hell a Wii minus the DVD player could do that now. Plug it into your theater PC and you are good to go.

It's either that or PC makers/buyers wise up and tell Intel graphics to shove off and buy whatever is in the $50-100 range from Nvidia or ATI or one of their integrated solutions they've been talking about.

Looking at Valve's hardware survey that's about where the majority of PC gamers reside. Give it another year or two and Crysis level graphics will run nicely at that price point. Maybe then the PC gaming renaissance can commence.

Re:good very average joe

[grm_wnr]

One, AMD might shoot itself in the foot by targeting gamers especially (or not; I think gamers actually like to run AMD's top offerings on desktops so it might sense to concentrate on that market, but it's kind of sad).

Two, I think neither Intel nor Nvidia will ever want to get any of their hardware certified with their biggest competitor's logo. So if it's by component, it's dead in the water. If it's by system, it might have a little potential, but unless it gets the big shots (Sony, Dell, etc.) on board, it will be limited to the much smaller market of small run custom builders - and those are exactly the ones whose customers already know which systems run games well.

Re:good very average joe

[AKAImBatman]

I think this will be very cool for average joe who don't understand difference between 8400GS and 8800GT graphic cards.

I disagree. I didn't even finish reading the summary before I realized this wasn't going to work. TFA just confirmed my suspicion.

A few problems:

1. AMD will only certify AMD/ATI hardware. Which kind of makes this useless if you're an Intel/NVidia user.

2. Game Systems gain their stability due to LOOOOONG (4-5 years) release cycles. In PC terms, 4-5 years is an eternity.

3. AMD is going to butt heads with the PC Gaming Alliance they just helped form.

4. Given that PC Hardware is a moving target, how will AMD certify future machines? Will AMD GAME and GAME ULTRA also be moving targets? If so, will that not confuse Joe Gameplayer when AMD GAME system from 2008 fails to smoothly run AMD GAME software from 2010?

5. Epic and Id are the primary drivers behind the PC game market. Their engines are the keystone that holds the whole thing together. Thus it is their engines that make the market. Maybe I missed it, but I don't see AMD having their cooperation on setting future standards.

A much better system would be a versioned hardware spec that is maintained across the industry. e.g. PC-Spec 1 would certify GeFore 8400/Radeon HD 2400 and PC-Spec 2 would certify GeForce 8800/Radeon HD 2900. A new revision of the spec would be created for each sliding window. Each spec would consist of a certain performance plateau combined with a given feature set. (e.g. Support for GL Programmable Shaders.) The latest 3D engines from companies like Id and Epic would target the latest, upcoming spec. (A spec which those companies would have helped define when they were in early development.)

From a consumer perspective, this makes my life easier. Because instead of looking if RAM, Graphics Card, and CPU match, I can simply look for the spec number. If my computer supports a higher spec number than what's on the box (e.g. I have a PC-Spec 5 computer and this game requires PC-Spec 4) then I know I can play the game.

It's not quite as simple as consoles, but such is the way the PC world works.

Doomed to failure

[snarfies]

1) AMD Game is pretty low-spec.
2) PC gaming, unfortunately, is a constantly moving bar. There are a few games out today that will run just fine on AMD Game. Tomorrow? Probably not, Crysis 3 will come out and require a 16-core 5.5mhz processor and 8264234gb of RAM, and if you bought into AMD Game thinking it'll last any longer than any other system you can buy/build, guess what?
3) Enthusiasts will ignore Game, seeing points 1-2 clearly. This leavs Joe Sixpack to market to, and Joe Sixpack will be angry by this time next year once he sees Elder Scroll 7 won't even attempt to launch on his POS.

AMD's standard is a clusterfuck. This one's better

[Cordath]

First thing is first, if you really want to bring an even remotely viable standard to the industry, it can't have your brand on it. Not even if your processors didn't suck. So, AMDGame!, AMDGame Ultra, ect.: meet trashbin.

Second, if you base your standard on qualitative metrics today like regular, extreme, venti, extra loco, etc. they're all going to be in the sucks, super-sucks, sucks more dick than an intern at a political convention, range of categories in little over a year. That means you have to keep coming up with new, confusing, and retarded new names every product cycle or, alternatively, redefine the existing names each cycle so that last years Ultra is this years suck. How is this going to reduce confusion?

My suggestion is to slap a number on your standards. e.g. PC Gaming Score: 710 for this years Ultra, and 920 for next years. Every last mouth breather out there knows that higher numbers are usually better and will assume so, even when they aren't.

Now, it's important to note that these numbers aren't quite like a benchmark. Having one really fast component shouldn't quality a system for a number high enough to play a game when it has other components that will make that game unplayable. These numbers can't be mindless metrics that come out of a benchmark. It has to take all components into consideration, especially the bottlenecks. The goal is to provide a single number that a user can look at and say: Okay, the required number on gameX is lower, so I can play it. No worries.

It's that simple. No worrying about whether uber-awesome is greater than mega-extreme, or whether it's last years mega-extreme or this year's mega-extreme. It's, "is the number on the box of this game less than the number on my machine".

Seriously, it's about time companies like AMD realized that the same slice from a bigger pie still equals greater profits. If they want to increase the PC gaming market they really need to put their brand promotion on the back burner.

Re:AMD's standard is a clusterfuck. This one's bet

[nelsonal]

What about something like 2008 Basic and 2008 Performance that held steady for a year and then were reset the year after, it would allow game boxes to say complient with 2009 Performance 2010 Basic and all newer systems. That isn't too far from consoles which are on a slightly longer than annual cycle.