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66% Apple Market Share For Sales of High-End PCs

An anonymous reader lets us know about a recent analysis of retail computer sales numbers that shines a spotlight on Apple's sales growth as the PC market has flattened. In the lucrative >$1,000 PC segment, in the first quarter of 2008, Apple's retail market share was 66%. This includes a 64% market share for laptops and a market share for desktops of 70%. The article attributes the bulk of this success to Apple's stores. Fortune picked up this report and pointed out the somewhat obvious fact that the >$1,000 PC segment is Apple's by default, since Dell, HP, and Lenovo sell the bulk of their machines in the $500-$750 range, and Apple has only one model selling for less than $1,000. As the analyst said, "If you don't give people a choice [in the Apple stores], people will spend more."

3 of 724 comments (clear)

  1. Re:You get... by RzUpAnmsCwrds · · Score: 5, Informative

    Apple notebooks are manufactured by Quanta, the same company that makes many Dell boxes. They use the same Intel CPUs, graphics, and chipsets as Dell boxes. They use Seagate and Hitachi hard drives, like many Dell boxes.

    So, where's the difference?

  2. Re:$1,000 market dominance... by vux984 · · Score: 5, Informative

    See this is what I really don't understand. $1000 is approximately £500. I earn that in one day. From here it looks like the US economy must be really going down the pan if $1000 is too much for a high end computer.

    According to the British government, the median wage in the UK, as of April 2007 was £457 per -week- for full time employees. Even at the 90th percentile one would only be making £1,019/week. So you are claiming to be what? In top 1% of the income scale? Go figure such a person could afford a computer easily.

    http://www.statistics.gov.uk/cci/nugget.asp?id=285

    Meanwhile in the US, the median wage is currently ~$35,000/year, which is ~$675/wk. Which works out to about £100 less than in Britain...

    Of course, gas at even at record levels is still half the price of europe, and housing is cheaper in the US, the tax situation is different, etc... so one can't really speculate who is really further ahead based on wage alone. but a $1000 PC is FAR more than a day's pay for well over 90% of the population in either country.

    Oh... according to the HDI index, the standard of living in the US is higher than UK. US is ranked 12th, UK is ranked 16th. You can draw your own conclusions from that.

    But I'd have thought Britain would have scored better than that... what with everyone apparently making in a day nearly what an american makes in a week?!

  3. Re:$1,000 market dominance... by bytesex · · Score: 4, Informative

    The Burberry brand has been ruined in the UK by 'chavs' (that's what they call white trailer trash (minus the trailers) in the UK) all of a sudden discovering it. Even though the price of it hasn't changed (expensive stuff), the people will just buy it, no matter what. The moral of the story: no matter how hard you try to be a luxury brand, you have to always be prepared to be catapulted to where you don't want to be because of the market's whims. In that light, it helps if you have more sticks in the fire.

    --
    Religion is what happens when nature strikes and groupthink goes wrong.