Closing the Cover on Microsoft Book Scanning
Chris_Keene writes "The Live Search blog announces that the Live.com Book and Academic Search are to close. Book search in particular has had quite a bit of coverage, and often seemed like a race with Google. The Live blog says 'we are winding down our digitization initiatives, including our library scanning and our in-copyright book programs. We recognize that this decision comes as disappointing news to our partners, the publishing and academic communities, and Live Search users [...] this past Wednesday we announced our strategy to focus on verticals with high commercial intent, such as travel, and offer users cash back on their purchases from our advertisers.'"
there was a recent article about how MS hired a new advertising guy to help them with branding. MS's online efforts are pretty good compared to Google, but completely disorganized and not marketed properly
I R'ed the FA, but I can't work out whether this is the end of the service altogether, or whether the existing service will live on but without new books being added. Despite the jingoistic tone of the summary, the former would be bad news for everyone -- although Google's tools may be better, it's surely better to have more of this information readily available to everyone.
Either way, I think it's a disappointing climbdown for Microsoft, and surprising given how much money they've been willing to throw at previous projects that were never likely to turn a short-term profit (XBox). I'll be interested to see what the "more sustainable strategies" mentioned in the article turn out to be.
apterous.org