Slashdot Mirror
Closing the Cover on Microsoft Book Scanning
Chris_Keene writes "The Live Search blog announces that the Live.com Book and Academic Search are to close. Book search in particular has had quite a bit of coverage, and often seemed like a race with Google. The Live blog says 'we are winding down our digitization initiatives, including our library scanning and our in-copyright book programs. We recognize that this decision comes as disappointing news to our partners, the publishing and academic communities, and Live Search users [...] this past Wednesday we announced our strategy to focus on verticals with high commercial intent, such as travel, and offer users cash back on their purchases from our advertisers.'"
Competition fights stagnation. I hope that Google doesn't sit back on its laurels and slow their improvements of Google Print/Google Books.
Actually, this is right on track with Microsoft's established business practice. Start doing something that the public supports and that their customers desire, hype it up, achieve good will, and then give up half way in and drop all support for it (and if possible pretend it never existed).
I'm not sure I'm disappointed... Microsoft has demonstrated its amazing ability to cause problems in everything they touch.
Muddying the waters is a good business strategy.
Its has worked well for MS over the years.
Domestic spying is now "Benign Information Gathering"
Decisions like this don't surprise me, and they sum up why MS will lose.
Firstly, MS is starting to build a rather unattractive profile for themselves as "droppers". Any time they can't be bothered with something or some part of "the management" takes a decision then something gets culled. They did it with their DRM music that left thousands high and dry, and now they have done it with this. The folks at MS have to realise that nobody is going to want to deal with them if they keep it up. Because no matter what the gee whiz initiative or idea, everybody knows fine that if MS get frustrated with not having dominance with it, or gets bored and want to spend the money elsewhere, then they will drop it with a "screw you guys, I'm going home" attitude. Will they get as many vendors signing up to the "search cashback" program when they know (and we know) it will likely be scrapped in a year or two?
Secondly, it sums up MS in another way. They just don't get "it". They think of everything through some corporate eyes that requires dominance and control. Google scans books (and I am absolutely sure will continue to scan books) not because they want to "bury MS", but because they want to "organize the worlds knowledge". Criticisms of privacy et al. are all very valid, but part of a different argument strand. When it comes down to it Google scan books because they realise the importance of digitizing knowledge, and aside from the altruistic benefits of digitizing otherwise inaccessible paper - when it is digitised it can be searched, when it can be searched it can be monetized.
MS are stuck - and will always be stuck - in the 1990's. They treat all this as "the search wars" - they treat the whole thing as some second version of the browser wars. The only catch is that the tactics that won them that one won't work any more. The decision to end book scanning just reeks of the war mentality. They didn't scan and weren't scanning books to help the end user, they were doing it in an attempt to "bury Google". That is why they will lose - they are stuck in the past.