Would You Rent a Song For a Dime?
An anonymous reader writes "What's worse than a padlocking every song so that they will only play on certain devices? How about selling (renting) you songs that work on no devices? Astonishingly, this is what the music industry thinks we need. Warner Music is spending $20 million to back Lala, a startup devising a service to convince people to 'buy' 'web songs' for 10 cents each; these are then kept for safekeeping only by Lala with no download privileges. Industry insider Michael Robertson leaks the facts on this scheme, along with a seekrit URL so you can try it out."
If you can listen, you can save, and it won't be long before a hack for that is posted on slashdot.
My major objection to DRM on music I buy is simple: if there is DRM on it, I don't really own it.
If I am renting the music in the first place, DRM doesn't bother me so much. Exhibit A is the Rhapsody online music service, which is essentially a flat-rate music rental service. I have discovered that I like Rhapsody very much. I am finding new bands that I like, bands I had never heard of before, much faster than before I had Rhapsody.
Depending on what you get, Rhapsody is $12 to $15 per month. If this plan really is a dime per track, that's a cheaper rental than Rhapsody. The big question is coverage. If the new plan only lets me rent the latest pop acts, I'm just not interested. (Rhapsody has over 4 million tracks, including all sorts of cool things: Herbie Mann flute albums, Bill Cosby comedy albums, progressive rock, etc.)
When Rhapsody helps me music I really like, I then go and buy the music on CD, so that I will really own it. I'd be happy to do the same thing with this new service.
Will the service succeed? I'd say that depends very much on the specifics. How do you pay them that dime per track? If they have a convenient way to add dimes to your account, such as selling gift cards in Best Buy, it might become wildly popular; if you have to jump through a bunch of hoops (agree to a 20-page EULA, pre-register, enter a valid credit card number, pre-pay in $30 chunks, etc.) most people will just say no.
Assuming it's convenient, would I "rent" a song for ten cents? Sure. Why not?
steveha
Disclaimer: I work for the company that owns Rhapsody, but it's not my job to sell it to you or anyone else.
lf(1): it's like ls(1) but sorts filenames by extension, tersely
We so need to organize a protest at this one diner near where I work. They have the audacity to "rent" songs for a whole quarter a song (or 5 for $1), for just one listen! If I'm paying for it, I want the right to my song, dammit!
Look, I'm all for actually owning the digital music you buy, but I think we're jumping on this for the wrong reason. It's not so much that they are ripping us off of our rights (which they aren't), as it is a stupid business model. There are so many other, better legal alternatives out there, I don't see this one flying.
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I believe this "submission" a way to get people on the site so that lala can tell their investors "We had 1 million hits within one day of launch."
Slashdot fell for it and is now giving a never heard of site massive traffic which will appear positive to investors.
1998 called, it wants its rant back.
Want high quality DRM free music? Here you go. Non-DRMed MP3 files, VBR-encoded with LAME (average bit rate 256kpbs), for $0.89 each. They even fill out the ID3 tags for you (including album art, for pete's sake) so you can just drop it into your music player of choice and go.
I agree Lala sucks, but the days when you could claim some moral legitimacy for leeching music torrents are over. There's really no justification for "getting it for free" anymore when there are completely legal, easy, and geek-friendly ways to get the music that also puts some money in the artist's pocket.
Read my blog.