Toshiba Going After Blu-ray?
Swifty Nifty has an adventure submitted a link to a story about Toshiba's new High Def Disc Format. No, I'm not kidding — apparently Blu-ray has a new contender. This seems to be intended as a DVD backwards-compatible format, but there's not a lot of detail.
After the multi-billion dollar (err... Yen) shellacking that Toshiba just took over HD-DVD, I cannot imagine in their wildest dreams that they would try again. The article notes that this is an unconfirmed rumor, and I fully expect that it is just that, a rumor, and one with absolutely no basis in fact.
SirWired
But I actually read the article.
Its just a DVD player with built in upscaling capabilities.
See where it says
"One Japanese report appeared to suggest that the new technology would be able produce much higher-resolution images from existing DVDs, but did not address the apparent impossibility of this claim.
The modified DVD format relies on a newly-developed large scale integrated circuit chip to rapidly convert the stored video, but no technical details were released."
Not a new format, just HD-DVD/Blu-Ray resolution output
Basically doing in the DVD Player what many TV's do internally.
HD-DVD is dead and buried, and if Blu-Ray prices don't go down -- substantially and soon -- Blu-Ray will wither on the vine. I was at Costco this weekend and the two Blu-Ray players for sale there were $379 and $449 for Sony and Panasonic models respectively. At Costco! Not many folks I know going to buy at those prices, especially when the gas station is hitting them for $60 every week...
Unbelieveable bull.
Over here in EU what has happened:
- Player prices have dropped, several manufacturers have come up with new devices and many of them are fast, silent and possess a great upscaler for old movies.
- BluRay disc sales have multiplied in the past 6 first months of this year.
- HD gets constant attention, especially in combination with new flat screen tvs, digital television and PS3/X360.
- I keep getting "Get new BluRay player" and "PS3 with BluRay!" ALL the time from almost every imaginable media from print to TV to radio.
I don't know where you live in but over here BluRay is doing just fine and things are picking up nicely.