Toshiba Going After Blu-ray?
Swifty Nifty has an adventure submitted a link to a story about Toshiba's new High Def Disc Format. No, I'm not kidding — apparently Blu-ray has a new contender. This seems to be intended as a DVD backwards-compatible format, but there's not a lot of detail.
Here's what happened after Blu-ray won.
Player prices have dropped? Maybe your stronger Euro is misleading you, but there have been no price drops. Quite the opposite. Blu-ray players used to be freebies with sets, and you'd get a bunch of discs, and there were endless promotions and price cuts. Last I can see, there's zero promotions, and prices average over $400.
I Am Legend almost singlehandedly accounted for a spike in the minuscule sales totals for Blu-ray.
China starts lots of projects like this. They serve only to demonstrate to the world how advanced China is, and how they don't need the rest of the world. They spend tons of money to develop far inferior (but domestically developed!) alternatives to easily and cheaply available western technology. It never goes anywhere.
Their EVD (IIRC) format comes to mind. It was based on incompatible use of DVD tech to give a trivial capacity boost, and the (terribly poor performing yet lower quality than MPEG-2) AVS video codec it used. Considering that JPEG is ancient and patent-free tech, and independently re-implementing inter-frame compression is so simple I could do a halfway decent job of it myself in a week, I'm stunned by how little China has achieved despite how much money they have spent. Large retailers in their own country defy the government mandate to carry them, because demand in nil, and the higher performance and non-standard decoding hardware required is far more expensive.
I guess I'd better end this rant here...
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