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Twitter Not Rocket Science, but Still a Work in Progress
While it may not be rocket science, the Twitter team has been making a concerted effort to effect better communication with their community at large. Recently they were set-upon by a barrage of technical and related questions and the resulting answers are actually somewhat interesting. "Before we share our answers, it's important to note one very big piece of information: We are currently taking a new approach to the way Twitter functions technically with the help of a recently enhanced staff of amazing systems engineers formerly of Google, IBM, and other high-profile technology companies added to our core team. Our answers below refer to how Twitter has worked historically--we know it is not correct and we're changing that."
Grammar can be fun!
Hiring folks who used to work at IBM or Google is not the same thing as "large companies control[ling] how Twitter works." Some day, you'll have a job and you'll understand that. [Sorry to be an asshole about this, but your comment just shouts "teenage kid who's never had a serious job."] People with experience with large-scale applications may already know solutions to some of the problems Twitter is seeing. Those solutions aren't always in the text books; and if they were trivial and obvious, then such applications would be much more common.