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Twitter Not Rocket Science, but Still a Work in Progress
While it may not be rocket science, the Twitter team has been making a concerted effort to effect better communication with their community at large. Recently they were set-upon by a barrage of technical and related questions and the resulting answers are actually somewhat interesting. "Before we share our answers, it's important to note one very big piece of information: We are currently taking a new approach to the way Twitter functions technically with the help of a recently enhanced staff of amazing systems engineers formerly of Google, IBM, and other high-profile technology companies added to our core team. Our answers below refer to how Twitter has worked historically--we know it is not correct and we're changing that."
This is one of those cases where "effect" is a verb.
Grammar can be fun!
...a geek-celeb circlejerk?
This guy's the limit!
Hiring folks who used to work at IBM or Google is not the same thing as "large companies control[ling] how Twitter works." Some day, you'll have a job and you'll understand that. [Sorry to be an asshole about this, but your comment just shouts "teenage kid who's never had a serious job."] People with experience with large-scale applications may already know solutions to some of the problems Twitter is seeing. Those solutions aren't always in the text books; and if they were trivial and obvious, then such applications would be much more common.