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Examining Presidential Candidates Via Google Trends
Michael Giuffrida writes "Google Trends is a free application produced by Google that shows how often a given keyword is searched for, over time. After seeing how candidates in the 2008 primaries have done in Google Trends in different states, it's clear that this tool can be very useful for campaigns." Read on below for some of the specifics about how these candidates have fared, Google-wise.
"For example, in New Hampshire, in the days leading up to the Jan. 8 primary, Clinton was searched for the most, followed by Obama, followed by Edwards — which was how the primary results turned out. In other words, the candidates most searched for on Google by users in New Hampshire were also the candidates with the most number of votes. This works for many other states as well.
For the first 37 Democratic primaries and caucuses, 32 states had enough data on Google to make a prediction. This method correctly predicted 27 of those 32 sates. Predictions aside, the tool is also useful simply in finding out how popular a candidate is in different states, assuming that the more popular candidates are entered more often as a search term in Google (an assumption that was verified, at least for the Democratic primaries, by the positive association found)."
For the first 37 Democratic primaries and caucuses, 32 states had enough data on Google to make a prediction. This method correctly predicted 27 of those 32 sates. Predictions aside, the tool is also useful simply in finding out how popular a candidate is in different states, assuming that the more popular candidates are entered more often as a search term in Google (an assumption that was verified, at least for the Democratic primaries, by the positive association found)."
Sir, every time you mention bird rights and protection your page rank seams to rocket.
IranAir Flight 655 never forget!
Interesting, but I don't think it's that hard to beat an 84% accuracy rate with traditional methods.
[Fuck Beta]
o0t!
...without actually RTFA:
"For the Republican Primaries, last names could easily be used. Ron Paul was excluded. His last name is too common. Using his full name is not a good solution either, because he had massive popularity on the Internet, becoming a meme of sorts, which did not at all correspond with his actual successes (or lack thereof) in the primaries."
The sample: folks on the internet.
Who's missing: folks who aren't on the internet; like old farts, poor people and Amish. As far as the old farts are concerned: they are the most well organized and the most vocal political group in this country. I think these charts reflect nothing.
There are still a lot of people without computers/internet/education that won't be using Google, thus you could seriously under-represent the base of a particular candidate. Dewey defeat Truman, anyone?
It seems to me that using search terms as a basis for anything is inherently biased towards technically savvy citizens. We Slashdotters are far in the minority - most of the population still gets most of it's news from CNN and the morning paper. Especially the voting majority.
As an example, look at the Google Trends data with Ron Paul included. Searches for Ron Paul were higher than for Obama in early January, yet he was never higher than 4th (3rd?) in the Republican caucuses/primaries. His popularity was on the Internet alone.
"I either want less corruption, or more chance
to participate in it." -- Ashleigh Brilliant
The author is quick to dismiss using "Obama" and "Hilary" as the indicator terms for fear that Obama's huge online campaign popularity is not representative of the true popularity of the two candiates.
However, he makes no mention of the fact that "Obama" and "Hillary" are the most popularly used terms to refer to the candidates. Almost all candidates are refferred to primarily by their last names. Hilary is a special case where we use her first name because her husband was so recently president.
His use of "Barack" and "Hilary" is about as statistically accurate as using "Barack" and "Rodham". Fortunatly, this inaccuracy is obviously visible in his numbers, because using his first-name method it quickly looks like Edwards might be a write-in candidate to rival them both.
Please slashdot, stop posting braindead stories.
So, in other words, any data that contradicts the hypothesis will be thrown out.
Slashdot: Playing Favorites Since 1997
Hey, guys, You're all right. There are serious statistical flaws here. I chose the keywords "hillary" and "barack" and "edwards" because that was the model that showed the best success. If one were actually predicting this live, he or she would soon see that "hillary" and "barack" do produce better results and would switch to those terms, simply because it fits the model better. Every election will have its outliers (Obama, Ron Paul). But hopefully this brief overview will provoke some campaign analysts to actually try to interpret Google Trends results for themselves, using more advanced models.
Why include Giuliani and Thompson and not Ron Paul? I would rather see Ron Paul than those other two who Ron Paul consistently beat. He was kicking butt in terms of Google searches.
Paul got 2nd in NV, after Romney. The NV state GOP convention was recessed indefinitely after it looked like Paul would get a majority of delegates and has yet to be reconvened. There are 2 competing conventions planned to finish the selection. The established GOP doesn't seem to like Paul very much.
I find it amusing that as this year had such a huge turnout of primary voters it just made more problems for the 'old guard' in both camps. Maybe if even more Americans bothered with being involved we'd get something other than the continued Washington Payola cruft.
As you can see, Clinton has recently become MORE than evil...
http://www.google.com/trends?q=clinton%2C+evil&ctab=0&geo=all&date=all&sort=0
I like to place meaningful quotes in my sig, so people will know that I know what meaningful quotes are.
Does this mean that the next President of the United States will be Tila Tequila?
I've calculated my velocity with such exquisite precision that I have no idea where I am.
i've been using google trends for several years to see what information people really need as they go about their daily lives.
Global Warming vs. Paris Hilton
Global Warming vs. Iraq
(ignore the bottom chart, it is irrelevant to my study)
in this age of communication i'm just not getting through
Dark Reflection