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The Development of E-Paper Technology
Computerworld takes a look at the development and the future of e-paper. Brought into the mainstream by e-book readers such as the Kindle, e-paper is rapidly becoming its own industry. The article notes some of the current limitations of the technology and looks ahead to a few of the upcoming ideas, such as the Fujitsu Fabric PC. Quoting:
"The resolution of EPD screens is improving rapidly. Active-matrix displays like those used on the current generation of e-book readers can work at relatively high resolutions (the Kindle screen displays 167 pixels per inch), and Seiko Epson recently showed off an A4-size (13.4-in.) display prototype with 3104 by 4128 resolution, about 385 ppi, that uses E Ink's electrophoretic ink on a Si-TFT glass substrate."
The printable version
Do you even lift?
These aren't the 'roids you're looking for.
You are absolutely correct that ebooks are not completley environmentally friendly. But that does not mean that they never will be. I would argue that even with all the problems you mention, it does not even come close to the devastation caused by the NYT alone. Managed forests are not good things, they don't have a natural ecosystem, and that space could be a park -- not rows of exactly the same age and type of tree. One ebook, which weighs a few ounces can hardly be worse than the potentially tonnes of paper that it could/should/would replace. Paper mills may run on bark, but that means they are burning bark which is dirty like hell. You also left out the cost of storing books/mags/newsapers until such time as they must be discarded, or at best, recycled, which also uses more fuel to transport them and then yet more chemicals to turn them into yet more books et al. Kenaf and hemp are much better alternatives, but only until such time as we can get paper into the museum, where it belongs.
I think lack of sales, if that was an issue, are probably a supply problem rather than demand. Anyway.
There are tons of shortcomings with the Kindle that prevented it from being as popular as the iPod. Unfortunately it doesn't look like Amazon really looked for input before launch. Frankly, I heard about it less than a week before it was launched. The lack of hype probably didn't help, but there are problems with the device itself.
1) Books are less popular or "cool" than music. Books are not "status symbols" unless you're trying to look well-read... and then it'd be better to have a bookshelf of leather-bound tomes.
iPods play music (which can be passively consumed for a long period of time and thus has more apparent value)
2) A good portion of the books that people want to read will never be available on the Kindle.
3) It's difficult to put the books you already own onto the Kindle.
Music CDs (and other formats, with some effort) can easily be transferred to an iPod. iTunes made a large library of music available.
4) The Kindle is not cool looking. It has too many buttons, it looks a bit cheap, the screen can't be appreciated from photos.
The iPod is clean, distinctive, and simple-looking.
5) The Kindle is only available online from Amazon. That is, when it's not sold out -- which it was for months after launch.
The iPod was hard to find for a while, but it was available from many retailers right away.
6) The Kindle doesn't support Wi-Fi; instead it works off some cellular network that few people really understand, which is only available in the US anyway.
The iPod just plugged into a computer using a cable or dock. Maybe technically inferior, but easier to understand.
7) Kindle is only available in the US. I'd totally buy one if they were available in Canada, but they aren't. EBooks have the greatest appeal where paper books have the least availability.
The iPod was available everywhere. I think it only supported Macs at first, but that was soon rectified.
8) The Kindle is limited somewhat in file format support. Notably, they don't support PDFs natively.
For music, MP3 is the only format that really matters. Apple did co-promote their lossless format, and that probably helped them.
9) Buying a Kindle to read books is not economical for light readers. The device itself costs $400, and if a Kindle book costs $10, and an "average" real book costs $20, you'd have to buy 40 books just to break even. Except that some books will not be available for the Kindle anyway, and you'll have to buy them as paper. (The majority of books I buy, for instance, have photos, diagrams, or illustrations, or are textbooks that are not available in digital formats.) When the Kindle breaks or becomes obsolescent, the books become useless. (Of course, it's still not a bad deal if you read a lot of novels, or want to download newspapers.
Music needs a player anyway, and an iPod is smaller than a portable CD player or a stereo.
10) The Kindle lacks storage space. It's expandable, but what does it have again? 128MB? How much does a 1GB stick of flash memory cost again? $10? (Of course, text-format books don't take much space -- but pictures, comics, or podcasts do.)
The iPod had 5GB of memory, enough for many albums and even a modest music collection.
11) The Kindle is too large to fit in a pocket and too small to display letter or A4 sized documents. Even if it did support PDFs. It's about the size of a paperback. That's not horrible if you're reading novels, but it's not optimally portable, nor optimally useful.
Even the original iPod fit nicely in a pocket.
12) Kindles weren't hyped much and lacked branding. Amazon isn't known as a tech company at all -- they're known as a bookstore.
iPods had the force of the Apple community behind them. Apple is known as a superior tech company.
I'm positive that availability was the biggest obstacle, though. How many people would have bought them if it was as simple as going to Best Buy?
It'll be interesting to see what will happen with the first e-paper reader that gets into stores.
Like, back when they shifted from LPs which cost $2.00 each to make and sold for $8, to CDs which cost 50 cents each to make and sold for $15... and it worked, people bought it, people accepted the higher price, the cartel-created massively higher profit margin.
Man, with customers like that, the sky is the limit as far as profit margins go.
Instead of making a book for $2.00 and selling it for $10.00, they can transfer the file for a fraction of a cent and charge $9.00. Huge increase in profit margin. And sell you a book reading device for hundreds. AND eliminate the used book market. And eliminate library borrowing.
And have you thank them for it. Damn, this "intellectual property" thing is a great scam.
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