Slashdot Mirror
The SUV Is Dethroned
Wired's Autopia blog documents what we all knew was coming: rising gas prices have killed off the SUV. Auto industry watchers had predicted that the gas guzzlers in the "light truck" category would lose the ascendancy by 2010; no one expected their reign to end in a month, in the spring of 2008. Toyota, GM, Ford, and now Nissan have announced they will scale back truck and SUV production and ramp up that of smaller passenger cars. Of course there will always be a market for this class of vehicle, but its days on the top of the sales charts are done. "'All of our previous assumptions on the full-size pickup truck segment are off the table,' Bob Carter, Toyota division sales chief said last week during a conference call with reporters. Translation — we have no idea how low they'll go."
I'm not surprised. For the month of May '08, the Honda Civic dethroned the Ford F-150 as the best selling U.S. vehicle. The F-150 was the best selling vehicle in the U.S. for the past 17 years.
Ford saw it's SUV and truck sales drop a whopping 44% last month. That's huge.
...which is why they spent so much money in the 1990's developing the hybrid, when all the other car manufacturers thought they were nuts. There's a lot to be said for long-term thinking, which is partially why they are mopping the floor with the detroit automakers in so many areas.
Riding a bicycle on the sidewalk is illegal in many jurisdictions. Pedestrians and vehicles don't mix well (or pedestrians are far too miscible by vehicles, if you prefer that point of view)
Laissez lire, et laissez danser; ces deux amusements ne feront jamais de mal au monde. - Voltaire