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Yahoo Ends Talks With Microsoft, Embraces Google Instead
snydeq writes with a story from InfoWorld which says that "Yahoo has ended its talks with Microsoft and is instead nearing an agreement with Google. Yahoo's purported reason for breaking off the talks? That Microsoft was only interested in purchasing Yahoo's search business, not all of the company. 'Such a transaction would not be consistent with the company's view of the converging search and display marketplaces, would leave the company without an independent search business that it views as critical to its strategic future and would not be in the best interests of Yahoo stockholders,' the company said in a statement. The deal with Google allegedly involves Yahoo's search advertising business. The move likely will draw more ire from Icahn and may in fact remain part of the elaborate poker game between the two companies. Microsoft said this alternative transaction remains on the table and did not confirm that talks between it and Yahoo have concluded." Update: 06/12 23:58 GMT by T : CWmike writes "Just hours after saying it ended talks with Microsoft, Yahoo announced that it will start running advertising from Google alongside Yahoo search results. Yahoo expects the deal, which has a 10-year term, to generate $250 million to $450 million in operating cash flow during the first 12 months."
Would a Yahoogle monopoly be any better than an MS one?
I'm not a MS supporter (or troll), that was an honest question...
Given that MSN search is horrible, I can see where MS would want to vulch that one piece of Yahoo, and that probably wouldn't run afoul of anti-trust laws. In any event, as a huge fan of Flickr, I'm glad there is no longer a serious threat that my beloved photo service will succumb to Redmondian rapine.
And of course, it's highly plausible that this whole effort from Microsoft was intended solely to serve their own interests by creating the perception they were going to acquire, and they never intended to go through with it, for whatever arcane market reasons.
Programming is simple. Business is complicated.
You are in a maze of twisty little passages, all alike.
Please, Google, don't incorporate anything from Yahoo. Please. I'm beggin' you.
...would we be seeing the same reaction on Slashdot?
Seriously, imagine if Apple were trying to acquire, for instance Transmeta, (purely hypothetical) and offering a 45%+ premium. And Transmeta in response turned it down and set up internal policies to make generous severence payments to employees who chose to leave after the acquisition.
What do you call that? I call it gross breach of fiduciary duty to your stockholders. I am fortunately not a Yahoo stockholder, but if I was, I'd be pretty pissed about this.
If it allowed Flikr integration with the rest of Google, hell yeah.
That's about the only Yahoo! service that I still consider superior to Google's offerings.
Superficial reasoning aside, yes and no.
On one hand, a Goo-ho! would involve diluting the corporate culture of Google, risking it becoming less of a company that I look up to as an example of how to be successful and ethical. That would be bad. On the other hand, these two companies could actually mesh well when you consider WHAT they provide. The resulting conglomeration would have about the best of most of the 'big' web services that are offered out there.
A Yah-soft would just be the next interation of Microsoft Live! before it tanked yet again due to poor manaegment and a lack of any discernable goals other than "we need to be out there, doing... something!"
Why doesn't Microsoft just use their huge amounts of money and work for it, where is their internal drive and passion?
QDOS -> MSDOS
MAC OS -> Windows
Spyglass -> IE
BSD TCPIP stack -> Spider stack -> Windows NT stack
JAVA -> J+ -> J#
Flash -> Silverlight
You must be REALLY new here!
"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
I don't think it was about going for second. I really think Microsoft really wanted Yahoo as a way to compete with Google. Yahoo does in fact have lots of interesting tech, like pipes, as well as an entire suite of superior web portal offerings with a decent advertizing and anyalitics business to go with it. MSN is at the bottom of the heap from a tech prespective, but at the top as far as resources its parent company could put into it; that is if they had some direction to go in. Yahoo technology and its brand could have given that to Microsoft, and they might have been real competition for Google in its core spaces had they aquired Yahoo. Yahoo on the other hand does not have the capital or market position to keep on pace with Google and will continue to faulter without something to save them. Sure it could be something amazingly inovative and market shifting; or it could be a large pool of Microsoft Money(pun entended) that would enable them to take what they have and make it substantially better.
Microsoft tried as they always do to manipulate the market place and get themselves a sweatheart deal rather then playing a more "fair game" as fair as large cap market stock deals get anyway. They ended up souring the deal. I think it was bad business on their part. They should have made a fair offer and done the deal. Sure Yahoo got hurt more then Microsoft did but thats not what it was about. Microsoft really lost an oppertunity they wanted, no matter how the outsiders and small investors see it, the Microhoo fiasco was a failure of Microsoft's.
I don't know what Google gets outa Yahoo other then sheer mass. I don't think Yahoo represents the top drawer tech when compared with Google. Yes there is some good Yahoo technology that Google can assimilate easily, but its probably not worth what Google has to pay. The brand and portal offerings are of little value to Google becase theirs are already better. To Google's credit though they have gotten quite big and demonstrated from a leadership standpoint they can manage the mass. If you are going to tangle with an 800lb gorrilla like Microsoft, being a 600lb gorilla rather then the 500lb you already are might give you that little bit of extra inertia needed to prevent Microsoft from steam rolling you by tring to take the web proprietary again with dotNet, still more activeX, and silverlight.
Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
I think you missed the main issue that deals with web marketing--a topic that most geeks on slashdot are not familiar with. The problem with Yahoo siding with Google is that it helps establish Google as the king of search and online advertising. All three services (Google, Yahoo, MSN) make a huge chunk if their revenue through online advertising and marketing services. Since Google will now have it's hands toying around with Yahoo, Google could just slowly eat away at Yahoo's margins or eventually buy them out. That would leave the last significant competitor as MSN which isn't even much of a competitor. The end result is basically a Google monopoly on web marketing until the next big disruptive marketing tech comes along.
Google's online marketing market share is already so significant that most web marketing firms won't even touch Yahoo or MSN networks because the effort is simply not worth the return. But now you say if I go through Google I'll also get a piece of Yahoo? Big win for Google.
In this situation, I think Yahoo honestly had a choice between two devils with different faces. They may have royally pissed off their shareholders with shrugging off MS, but they may keep their company alive for a little longer.
As far as my own opinion, I'm split. On one side as a consumer, I think there needs to be more web marketing competitors to compete with Google in order to maintain a healthy market. On the other hand I am a Google shareholder. I suppose in this case I win (and lose) either way.
Which is why they were, you know, found guilty?
no, they were punished because they used their monopoly on one thing to push another unfairly, because they wanted to kill off netscape. they aren't punished because they sell a lot of copies of windows, and they never were.
porl