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Yahoo Ends Talks With Microsoft, Embraces Google Instead
snydeq writes with a story from InfoWorld which says that "Yahoo has ended its talks with Microsoft and is instead nearing an agreement with Google. Yahoo's purported reason for breaking off the talks? That Microsoft was only interested in purchasing Yahoo's search business, not all of the company. 'Such a transaction would not be consistent with the company's view of the converging search and display marketplaces, would leave the company without an independent search business that it views as critical to its strategic future and would not be in the best interests of Yahoo stockholders,' the company said in a statement. The deal with Google allegedly involves Yahoo's search advertising business. The move likely will draw more ire from Icahn and may in fact remain part of the elaborate poker game between the two companies. Microsoft said this alternative transaction remains on the table and did not confirm that talks between it and Yahoo have concluded." Update: 06/12 23:58 GMT by T : CWmike writes "Just hours after saying it ended talks with Microsoft, Yahoo announced that it will start running advertising from Google alongside Yahoo search results. Yahoo expects the deal, which has a 10-year term, to generate $250 million to $450 million in operating cash flow during the first 12 months."
I'll go one step further - I can't wait when my Flickr account will be integrated with my Google account ;) (oh, and del.icio.us is also sort-of nice... ;P )
One that hath name thou can not otter
But does having one target now help MS in any way? They knew Google was their main competition. If they could beat Google, they could beat Yahoo. The problem was that they couldn't beat Google. Maybe as a consolation they could beat Yahoo but going for 2nd place is admitting defeat too.
Well, there's spam egg sausage and spam, that's not got much spam in it.