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Adobe Makes Flash Crawlable

nickull wrote in his journal that "Today Adobe systems made an announcement that it has provided technology and information to Google and Yahoo! to help the two search engine rivals index Shockwave Flash (SWF) file formats. According to the company, this will provide more relevant search rankings of the millions pieces of Flash content. Until now, developers had to implement workarounds for exposing text content used in Flash to search-engine spiders and other bots such as using XHTML data providers. While the Flash content is exposed, it is not yet clear how it will be utilized by the search engines, as they have not revealed their algorithms. The SWF specification is openly published."

3 of 232 comments (clear)

  1. Silverlight by Anonymous Coward · · Score: 5, Interesting

    Amazing what a little competition will bring...

  2. That's unfortunate by Anonymous Coward · · Score: 5, Interesting

    I'd be much happier if the search engines quit linking to flash-only websites completely. Then maybe those horrible things would go away.

    I can't think of any case where I've seen a Flash-only site where Flash added anything of substance (cuteness doesn't count), and they tend to be hard and non-standard to navigate, break key bindings (like CTRL-T to open a new tab doesn't work if mouse is over Flash), etc.

    Here is an example: A business association's website was redesigned in Flash. Instead of their staff page having a simple list of photos, names, job titles and phone numbers that you could search by hitting CTRL-F, the flash version just shows a photo of all of the staff members and you can only find the job titles and contact info by holding the mouse over the appropriate person's photo. So, if you want to find the contact info for the newsletter producer and you don't already know what he/she looks like, you have to move your mouse over each of 15 different photos until you find the right one. Stupid. There is just too much dumb stuff going on with Flash.

    1. Re:That's unfortunate by Anonymous Coward · · Score: 5, Interesting

      I hate to break this to you, but I could implement the same thing in Javascript really easily. Or even a Windows app, if I wanted.

      Yes, you can do dumb things with other tools if you try to. But, my point is that such dumb things are common and somewhat encouraged by Flash. Plain old HTML provides a basic user interface that works reasonably well. It's not fancy, but it works. If you try hard enough with JavaScript you can muck things up, but things work reasonably well by default; things only go horribly wrong when developers try to move beyond the basics and make bad decisions in the process. Flash gives you a lot more control over the user interface, but without a basic standard starting point for page structure and navigation (as far as I know). So every Flash developer builds his/her own little custom method of navigation, and many lack sensible functionality, worrying more about cuteness instead. Basic things like hitting CTRL-F to search within a page, or being able to bookmark after navigating around get broken.

      You're blaming the tool for something that is the fault of the developer who sold this crappy site.

      Is it possible to create a decent website in pure Flash? Perhaps. Is it possible to put a screw into a wall with a hammer? Yes, but it's not the best approach. In practice, pure-Flash websites rarely work well, and that's because Flash isn't a good tool for that particular job. Adobe's website isn't pure Flash. That should tell you something.