TV Viewers' Average Age Hits 50
Ant writes "Variety reports on a recent study that says TV viewership's median age is outside the 18-49 years demographic: "The broadcast networks have grown older than ever — if they were a person, they wouldn't even be a part of TV's target demo anymore." These totals exclude DVR users, and apparently the oldest since they started tracking it. Of course you know what the means ... TV is for old people! The internet has confirmed it.
Actually, I was tuned in to MTV for the very first broadcast and for nearly a year it really was extremely cool. There were so few music videos back then, MTV was desperate and would play anything anyone sent in. New, old, mainstream, underground; it was a real free-for-all type of broadcast, largely formula free and totally unpredictable. Sadly, it just didn't stay that way very long.
Caveat Utilitor