Google Seeking "FriendRank" Patent

Posted by kdawson on Friday July 4, 2008 @03:30AM from the at-least-it's-not-pigeons dept.

theodp writes "In its just-published patent application for Network Node Ad Targeting, Google hatches plans for identifying the most influential of a circle of friends and providing this 'influencer' with 'financial incentives from advertisers in exchange for permission to display advertisements on the member's [social network] profile' (sound familiar, Jeremy?). Doing so will 'provide advertisers with the option of targeting either all members in the community or advertising only on the profile of the influencer, thereby targeting the entire community,' explains Google. Who says you can't buy friendship!"

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The novel parts by jfengel · 2008-07-04 04:45 · Score: 4, Interesting

As usual, a one-paragraph description of a patent covers exactly the parts that are prior art without actually pointing out the new parts.
The novel bits include:
* Being able to advertise things based on the profile of your friends. You may have forgotten to put "skydiving" in your list of interests, but if a dozen of your friends also have "skydiving", you might be in the target market.
* Saving money by advertising only to certain valuable people, not just those with interests but those who know a lot of others with those interests. Why pay for 1,000 ad impressions when 10 would do?
Patents are hard to read, but I recommend skipping the abstract and the claims and going ahead to the description. You'll learn a lot more.