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Why Microsoft Is Chasing Yahoo

latif writes "Microsoft has been chasing Yahoo for quite a while now. Most people think that it all started with Microsoft's acquisition bid for Yahoo, but this is not so. It is well-known that Microsoft and Yahoo have been negotiating since at least May of 2006, and may have been negotiating since 2003. I have done a thorough analysis utilizing information made public over the past five years and my analysis suggests that most people are completely wrong about what Microsoft wants from Yahoo."

15 of 245 comments (clear)

  1. Comment removed by account_deleted · · Score: 5, Interesting

    Comment removed based on user account deletion

  2. Re:Perfect Strangers ? by JCSoRocks · · Score: 3, Interesting

    Well if I were a second rate, stale, mediocre, and unmotivated employee I might take it upon myself to use some of my free time to eliminate that page from Yahoo's index. Then I'd create my own page saying something similar (or worse) about the author of the story... and I'd make sure it was #1 if you searched for his name. :P

    --
    You are using English. Please learn the difference between loose and lose; they're, there, and their; your and you're.
  3. Re:Perfect Strangers ? by LWATCDR · · Score: 3, Interesting

    I think this is a bit unfair.
    I actually like Yahoo.
    I use the my.yahoo home page. I think it is better than the Google version.
    I actually like the directory. Sometimes I like to browse a subject and not do just a search for it. It is real handy when looking for things like towns in a state.
    I think Yahoo has it's strengths as does Google.
    I will admit that I wouldn't use my.yahoo if I didn't have firefox.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  4. the answer to Why Microsoft Is Chasing Yahoo by rs232 · · Score: 5, Interesting

    "In July 2001, the US patent office granted Overture US patent number 6,269,361. Also known as the '361 patent, it covered the basic paid-search bid-for-placement advertising model"

    "In July 2003 Yahoo acquired Overture in a mostly stock deal valued at $1.63 billion"

    "The peculiar thing about Microsoft Yahoo negotiations is Microsoft's insistence on owning/co-owning Yahoo's paid-search assets "

    "Microsoft believes that by being clever about the deal terms Microsoft can practically get Yahoo's big fish patent licensee to fully reimburse Microsoft for whatever Microsoft pays for Yahoo's paid search assets"

    "So, who is Yahoo's big fish patent licensee .. By simple elimination it has to be Google "

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    So basically Microsoft gets Google to finance the Yahoo takeover and then gets Google to pay MS revenue out of its (GOOG) own paid search business.. PURR of EVIL ... :)

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  5. Re:Long Article, Lots of Speculation by morgan_greywolf · · Score: 3, Interesting

    Actually, it makes perfect sense.

    Microsoft instead of proposing a more competitive deal has been busy trying to subvert the Yahoo Google deal by raising antitrust concerns, and even seems to have succeeded at getting the US Department of Justice to [investigate the deal].

    I've been wondering why the Microsoft shills on this site have been the ones protesting the Yahoo/Google deal the most. Now it makes sense.

  6. Re:Long Article, Lots of Speculation by xbytor · · Score: 3, Interesting

    Once you remove the 'hidden material terms' part of the argument, the rest of it mostly falls apart. And I would be very surprised if Google had left themselves potentially open to a charge of fraud of this magnitude.

    Up to that point, it was an interesting read.

  7. MS-YHOO would never work. by scorp1us · · Score: 5, Interesting

    While I am aware that implementation doesn't have any real bearing on the task at hand, it does affect the culture. Yahoo makes use of open source technologies (as does Google.) Microsoft only uses Microsoft technologies. When they bought Hotmail (and subsequently turned it into a dump) they replaced the BSD boxes with Windows at a ratio of 1 to 5, (5x many windows boxen) in order to support the load.

    Now Microsoft wants to buy search. Given that "search" is basically a text box that returns URLs, and Microsoft already has that capability, one has to look at what is the difference between MS and Yahoo? Why is Yahoo more valuable than Microsoft in paid search? Really, I don't know. But I can guess. Yahoo doesn't care if you're using Microsoft technologies. This has two sides - 1) you get equal support in FF and IE, 2) developers don't have to use Microsoft technologies. The "not invented here" does not apply. It's about getting a job done.

    Buying Yahoo won't fix the problem if Yahoo is forced to change to the MS way. Obviously it's not worked for them.

    I think MS is just buying time if they think they can do what they've always done. Clearly, the decision to buy yahoo search is the brain child of a business man with no appreciation of why things the way they are. If MS is going to buy Yahoo, then they have to admit defeat and not see it as acquiring static property to be added to a portfolio. They have to buy Yahoo then learn why they failed, or better learn why they failed first.

    MS is rife with "not invented here" egoism: IE (Netscape), .Net (Java), SilverLight(Flash), Windows (BSD/Linux), and now Search. I can understand why a company should drink their own cool-aid, but when people start dropping, its time to change the formula.

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    Slashdot's rate-of-post filter: Preventing you from posting too many great ideas at once.
  8. Re:Long Article, Lots of Speculation by monxrtr · · Score: 4, Interesting

    It only makes sense because Microsoft is floating upon an ocean of patent bubbles. The '361 patent is unenforceable in the real world. But it lets Microsoft get in on the Google paid search game, without possibly setting off a patent Armageddon war meltdown.

    Microsoft's main revenue source (very expensive questionable quality software) is under serious threat. Google main revenue source is not under serious competitive threat. Google would get that '361 patent invalidated in a heart beat if it was a serious threat to their business. Microsoft, however, will not undertake the same tactic to get in on the paid search game, because business method patents are practically synonymous with software function patents.

    Yahoo has nothing. It's no surprise corporate raiders would not take the bait. Any hidden asset value play of the '361 patent is an SCO disaster in waiting. But Yahoo is still in the game, has a chance down the line to be competitive against both Microsoft and Google.

    Such navigation is what Bill Gates considered "good business skills". But MSFT can't afford to pay for the '361 patent chip, and Yahoo can't afford to sell it. And the '361 patent chip is completely worthless in the real world, but billions in stock valuations are being swung around because of it. Maybe Microsoft is just counting on the outcome that Google wouldn't press the patent nuclear war button also (as Microsoft would at least attempt to retaliate against all of Google's on-line services).

    In the meantime, innovation and competition is stagnated, and consumers are worse off paying for lower quality products with higher prices -- ACROSS THE BOARD.

    --
    "From DNA to P2P, we are all Copycats now. Go Go Copycat Power! Copycat Powers activate! Form of, a Copycat." --monxrtr
  9. Re:Pretending they have a chance. by Mongoose+Disciple · · Score: 5, Interesting

    I wish I could mod this post "-1: Wishful Thinking."

    No matter how much you hate Microsoft or boldly state that their business has obviously failed, it doesn't actually make it true. Open Office is causing MS revenue problems? Yeah, right. Let's try to stick to discussing how things are in the world we actually live in.

    As far as this goes:

    At best they can crush and rob Yahoo, but that won't do anything to Google or anyone else who wants to run services with free software.

    If TFA is correct, they could do an awful lot to Google by consuming Yahoo. Not by competing in the marketplace but with the terrible power of patents.

  10. Re:Pretending they have a chance. by fortyonejb · · Score: 3, Interesting

    Random predictions of MS's demise are as old as the day is long. Free software has been the panacea since Windows 1 came about. The folks at MS must know something you don't as I'm sure they've made more money than you. Whether or not you agree with MS, they achieved their goal, make a lot of money. Whats obvious is that you want their game to be over because you disagree with it. Unfortunately no one cares what you want.

  11. Bingo - parent is spot-on. by sampson7 · · Score: 4, Interesting

    I'm an attorney tangentially involved in preparing SEC documents for a major corporation. Based on my experience with how seriously companies take their disclosure obligations, I would be shocked if Google were actively engaged in hiding a "material" settlement with Yahoo.

    For what it's worth, materiality is a term of art -- and certainly any royalty paid by Google to Yahoo to settle a patent claim would almost certainly be material, likely and quantifiable -- which would likely trigger Google's obligation to disclose the potential liability in its 10-K and 10-Q.

    Is it possible that Google is playing fast and loose with its securities obligations, or that it has come up with some novel legal theory about why it wouldn't be required to report such a deal? Well, sure. People and companies do stupid things all the time. But is it likely....?

    Wow.... that's a really serious allegation to lodge without any "smoking gun". Interesting article, but I have to think there's an element of conspiracy theorism in it that does not sound credible to me.

  12. Re:Pretending they have a chance. by speedtux · · Score: 5, Interesting

    Microsoft's stock performance has at best been average compared to the NASDAQ during the last 10 years. IBM has actually been a stronger performer. Microsoft's spectacular growth years were between 1995 and 1998.

    Microsoft's 2008 Q1 income sounds kind of impressive (20-25% growth over last year) until one realizes that that is due to exchange rate changes, not new business.

    Microsoft Live has about as much mindshare (search volume) as Yahoo's failed Yahoo 360. Clearly, Microsoft is aiming for the very top somewhere, but not in on-line services.

    http://google.com/trends?q=microsoft+live%2Cyahoo+360&ctab=0&geo=all&date=all&sort=0

    Blogspot alone trounces Microsoft's entire Live effort.

    http://google.com/trends?q=microsoft+live%2Cyahoo+360%2Cblogspot&ctab=0&geo=all&date=all&sort=0

    Time to look for another job, perhaps? Or can we look forward to another FUD campaign from Steve "200 patents" Ballmer?

  13. Re:Perfect Strangers ? by LWATCDR · · Score: 3, Interesting

    I do tend to agree that Yahoo ads are just annoying.
    Slashdot's ads are also annoying to me.
    I have some rules.
    1. NO POPs I don't care if they are up down over or under.
    2. NO ANIMATION. Motion drives me nuts.
    3. Don't put them in the middle of the text. Off to the side is fine.
    I don't think that Yahoo's are any worse than Slashdot's.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  14. Pushing Silverlight/Windows Media, killing AJAX by acb · · Score: 5, Interesting

    I think MS's designs on Yahoo have to do not with search but with open technologies like YUI and popular sites like Flickr. With an acquisition of Yahoo, MS could kill YUI and various other open-source technologies, in a way that it has done before. (In the late 1990s they acquired Bay Area start-up DimensionX, who then made the Liquid Reality Java VRML toolkit. Liquid Reality was buried and the DimensionX developers were moved to MS's ActiveX division.)

    Meanwhile, Flickr (the number 1 photo-sharing website by far) would fit into MS's standard-controlling strategy. Millions of users visit Flickr to share their content and see others' content. If all one's friends and photo-sharing communities are there, that's incentive to not jump ship to a rival site. If Flickr's AJAX/DHTML web site was replaced by a Silverlight application ("enhanced" with some Vista Aeroglass-style effects, of course), all these people would have to install Silverlight. Additionally, Microsoft could drive adoption of their Windows Media still-image standard as a replacement for JPEG, by recoding all the hosted images to WM format and serving it out only as such. All of a sudden, Silverlight is massively more popular, and WM is a major format for photographic still images.

  15. Re:Pretending they have a chance. by syphax · · Score: 3, Interesting

    Benjamin Graham:

    In the short-run, the market is a voting machine;
    In the long-run, the market is a weighing machine.

    He and his student Mr. Buffett have applied this principle (among others) fairly effectively.

    --
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