Yahoo's Build Your Own Search Service
ruphus13 and other readers alerted us to Yahoo's BOSS, Build your Own Search Service. It gives access to Yahoo's entire databases for Web, image, and news search with no cap on queries per day and no restrictions on mixing Yahoo's search results with others or re-sorting them, and without Yahoo branding visible. From their blog announcement: "As anyone who follows the search industry knows, the barriers to successfully building a high quality, web-scale search engine are incredibly high. Doing so requires hundreds of millions of dollars of investment in engineering, sciences and core infrastructure — from crawling and indexing technology to relevancy and machine learning algorithms, to stuff as mundane as data centers, servers and power. Because competing successfully in web search requires an investment of this scale, new players have effectively been prohibited from delivering credible alternatives to Yahoo! and Google. We believe the BOSS platform will begin to change that."
So the ultimate plan is to get students and academicians to make their search services for them. Once they're good enough for market, they can purchase the rights to said BOSS search services (or incomplete ones that look very promising...to part out and use in the code base). That's a good idea coming out of Yahoo! Finally some decent press for them.
"...from delivering credible alternatives to Yahoo! and Google."
I find it a little hard to believe that Yahoo, especially in their current state, actually wants to encourage even more competition against themselves. I think the real target here is more competition for Google, not for Yahoo, and Yahoo seems OK with giving away their own tech if it helps knock Google down a few notches.
I have been so used to goolgling for stuff, that I hardly see a point in switching my search engine. 1) Google comes up with relevant results for 99.99% of my needs. 2) Their search page and subsequent results page is very easy to use, has no flashly graphics, the sponsored ads are clearly marked and never really mingle with the actual searches. Not that I am saying yahoo's search is any less in quality, but the inertia for me has set in, and unless google does something stupid, like making the whole website flash/silverlight/java-applet based, Why should I switch ?
for the last time people, I am "frodo from middle eaRTH", not "middle eaST".
This is one of the smartest moves I've seen Yahoo make. The key is that you are required to run Yahoo ads alongside the search results (when said ads become available).
So, if I'm creating a search for my website, I can go the Google route, embed an iframe and look amateur or go with Yahoo and look professional and completely integrated.
Not only that, but there are a lot of niche markets that big players can't go after that add up to a lot. As someone who programs for those type of sites, Yahoo's BOSS is really appealing. Yahoo ups their ad revenue, I get access to world-class internet search.
It's all about increasing the number of ads served. The more people who choose BOSS, the more ads Yahoo serves and the more money Yahoo makes.
The deal feel through because of Jerry Yang's ego. Taking the deal was the right thing to do for the shareholders and he didn't do it because he let his pride/ego get in the way.
Or he did it because he knew it was the wrong thing for Yahoo! and the wrong thing for shareholders who are interested in the long view. But hey - this horse has been worked before.