Ubuntu Is Hyper-Active At OSCON

ruphus13 writes "Ubuntu and Canonical have been very active at OSCON this year. They showcased a new distro, announced improvements to their code-hosting platform, and made Mark Shuttleworth available for a couple of talks and panel sessions. Quoting: 'Ubuntu Netbook Remix, a complete distribution designed to run on Atom-based Netbook PCs. The main difference that sets it apart from its big brother Hardy Heron is the Ubuntu Mobile Edition (UME) Launcher, a user interface created specifically for use on the teensy screens and keyboards of today's popular ultra-portable computers.' Canonical also announced Version 2.0 of Launchpad, their code-hosting platform. Enhancements include 'a planned API that'll allow third-party applications to authenticate, query and modify data in the massive Launchpad database, without a user needing to manually access the system via a browser.' Mark Shuttleworth went on to state that Linux's market share will grow when it has better eye-candy than Apple's."

Comments

Re:If its shiny

[ObsessiveMathsFreak]

A Friend of mine recently tried Ubuntu Hardy. He wasn't too fond of Vista, and couldn't get his hands on a copy of XP. He's quite familiar with computers, but I would not describe him as technically minded. Expecting a short and brutal install process followed by a hasty retreat back to Windows, I was frankly blown away by what followed.

Firstly, he installed it, via the Windows installer, without undue hassle and was initially very impressed. He ended up having problems with wireless network card drivers, but before then he discovered the compiz window/eye-candy manager and the whole cube desktop thing, as well as dual monitor and window tiling features. He even ended up compiling an add on for compiz from source, and this someone who to my knowledge has never even written a Hello World program (though he has edited game ini files and the like).

He has seen Macs, and though he's impressed, the price is off putting. Anyway he is now using Vista, and has found its visual effects fairly pleasing. But, he still wants to go back to Ubuntu, due in no small part to the compiz cube, which he considers superior. In fact, even his girlfriend actually prefers Ubuntu. This last remark, while somewhat sexist, is in this particular case a justified testament to the wide appeal of Hardy.

In short, I remain shocked, bewildered and pleasantly bemused by this state of affairs. Desktop Linux is here right now. No actually, it's over here. It is not an exaggeration to state that Aunt Tillie can use and actually enjoy Ubuntu Hardy, as though as it might be for us to accept it.

I personally thought that with Microsoft's Vista difficulties, Apple and OSX would be in the ascendant. Right now however, I foresee the migration of a sizeable fraction of home desktop users to Ubuntu in the short term. You would be surprised just how fast Ubuntu can spread once people see those wobbling windows and desktop cubes.

Remember how you though that Bittorrent would be too complicated from the average desktop user? Yeah.

Re:Marketing

[Kjella]

People draw comparisons to Firefox and its adoption, but Firefox grew when it adopted a marketing campaign. People seem to forget that.

Linux doesn't, but Ubuntu does. But it's also important that Apple also delivers, even if you subtract some for obvious hype and willingness to overlook Apple tend to deliver products that work well. I've seen several that could give Apple a run for the money on style, but then they tend to fail on other points. And the far more useful, yet ugly products. Honestly, there's not that many running in the "fashionable yet usable" category.

Think for example of clothes - you can get very stylish clothes but they're often awkward to wear, horrible to wash and neither robust nor very practical. Or you can have clothes that are very practical, comfortable, durable, easy to wash and utterly unstylish. Want to look classy 365 days a year? There's not actually that many you'd want to wear. What I'm saying it that you better be good to be fashionable, for a durable product at least.

I don't think Linux is good enough to be fashionable just yet. Yes, it's a good workhorse but a workhorse is no show horse. The most important thing Linux could do right now is to let Macs have their day to break the MS dominance and get as many cross-platform (Win/Mac/Linux) standards in place as at all possible. Oh yeah and RMS/hippies moving to servers/techies aren't exactly a great start for a fashion statement.

If I wanted to try a fashion image, I'd try the "choice" image. Show different people, one working in a terminal, one working in KDE, one working in Gnome, working in different applications etc. which all say "I use Linux" and then go "What do you want Linux to be for you?". Would have an ounce of truth yet the implied lie that Linux can be everything you want it to be, sounds like a good commercial to me.