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Microsoft's "Mojave Experiment" Teaser Site Goes Live

Posted by timothy on from the resculpting-expectations dept.

MojoKid writes "Earlier this week, Microsoft was reported to be arranging a kind of 'blind taste test' to get die-hard Windows XP users to try Vista. They were told that they were trying a new OS, called Mojave. The report went on to suggest that users liked the OS, though they were actually running Vista. Now it appears Microsoft has put up a teaser site, with plans to show the actual video footage next week. Though the footage should at least have some entertainment value, it would be a bit of a reach to expect that the test methodologies were real-world enough such that users had to deal with things like user account control, driver updates, and broad application compatibility."

6 of 464 comments (clear)

  1. If you believe this, I have a huge bronze statue by blind+biker · · Score: 0, Flamebait

    ...to sell you real cheap.

    Yeah, maybe they did run Vista - on an overclocked Bloomfield with 4GB RAM and 15000 RMP RAID0 drives. Plus they secretly tweaked Vista "just a little bit", nothing "relevant enough to disclose" in the article.

    Or maybe they just flat out, you know, DIDN'T run Vista at all there. Is that a much bigger lie than bribing ISO members (or bribing non-members to become members and then...) to vote in favour of OOXML, and then say that OOXML won on its own merit?

    --
    "The agriculture ministry is not in charge of Gundam" - Japanese ministry official.
  2. I guess they didn't notice... by hyades1 · · Score: 0, Flamebait

    ...when their machine started running like a 386.

    --
    I've calculated my velocity with such exquisite precision that I have no idea where I am.
  3. Apple wannabe? by theolein · · Score: 0, Flamebait

    At first I thought that publicity stunts like this are more the kind of thing that Apple would do (Mac vs PC videos), and then I thought that is exactly what Microsoft is doing: They're not only trying to emulate Apple in the OS and mp3 player space, now they're also trying to emulate Apple's marketing.

    Thing is, stuff like this doesn't really work without a strong brand, and while Microsoft itself is a strong brand, Vista absolutely isn't.

    No, what this really says to me is: Pure desperation. Microsoft have dug itself into such a hole with the mess that is Vista, and the Vista brand is by now so bad that even non-techs no longer want it, that they have to rely on hiding the brand to try and fix it.

  4. we replaced regular OS with folger's crystals by jollyreaper · · Score: 0, Flamebait

    "Hey, which cola did you like more, A or B?"

    "I liked A. Was it Coke?"

    "Both were Coke."

    "So, what's making them different?"

    "I dipped my balls in sample A."

    "What?"

    "I dipped my balls in it. You like the taste of my balls."

    Windows Vista, we dipped our balls in it.

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
  5. So vista really IS a beta!? by Cpt.+Fwiffo · · Score: 0, Flamebait

    The fact that 90% of the respondants went along with saying that a beta was really cool is nothing new. Have fancy new features and it's in the bag.

    But for the study...

    These people had their expectations lowered by being told it was a BETA...
    So this is just a study showing that vista is a nice as an operating system in beta.

    For a proper release product however... I think market has shown that it really, *REALLY* isn't at that stage.

  6. MS (r) Tupid by Vexorian · · Score: 0, Flamebait

    Because the current 'dumb' was not enough for MS.

    --

    Copyright infringement is "piracy" in the same way DRM is "consumer rape"