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New Study Finds Low Interest In Blu-ray

PHPNerd writes "A new consumer survey recently released chronicles the woes of the winner of the hi-definition format war: nobody wants it. While consumers were very happy to embrace the DVD standard when it came about because it brought a huge jump in quality over VHS, the pros of switching to Blu-ray are not as obvious. From the article: 'In contrast, while half of the respondents to our survey rated Blu-ray's quality as 'much better' than standard DVD, another 40% termed it only 'somewhat better,' and most are very satisfied with the performance of their current DVD players." Another reason cited was that a Blu-ray investment also dictates an HDTV purchase, something consumers are reluctant to do.'" Maybe it's also that line-doubling DVD players can be had for less than a hundred dollars.

38 of 895 comments (clear)

  1. It's being pushed anyway by Jabbrwokk · · Score: 5, Insightful

    If this is true, why is Wal-Mart pushing the Blu-Ray discs to the front of the electronics section? Because they're all going to push it on us anyway.

    1. Re:It's being pushed anyway by Sunshinerat · · Score: 5, Insightful

      It is pushed in front because the revenue is bigger. Simple economics.

      Now, one thing I have learned in my life that at some point you do not need the best, biggest and hippest to [do your job|be happy].
      Commercialism is for businesses not for consumers.

      --
      Load New Commander (Y/N)?
    2. Re:It's being pushed anyway by monxrtr · · Score: 5, Insightful

      It's being pushed, but people don't want it. They increased the price, added more invasive stricter DRM technology, and inserted unskippable commercials at the beginning of the discs. I'm sure tens of millions must groan, if not cursing out load, as their dvd skip, forward and menu buttons fail, as they are spammed with a commercial. That's gotta kill multiple future sales at the margin, every time.

      --
      "From DNA to P2P, we are all Copycats now. Go Go Copycat Power! Copycat Powers activate! Form of, a Copycat." --monxrtr
    3. Re:It's being pushed anyway by mweather · · Score: 4, Insightful

      But with Vista, upgrading is no trouble at all. It comes with your PC pre-installed, which is how most people got XP. Despite this, though, they still don't like Vista.

    4. Re:It's being pushed anyway by Anonymous Coward · · Score: 4, Insightful

      Agreed. I can't even watch TV anymore. The commercials get me so mad that I start yelling. Commercials are so stupid that watching them is insulting to my intelligence. Then after being assaulted for 5 minutes the show starts again. Sometimes they don't split commercials evenly, so that you might have 5 mins of commercials, then 2 mins of show and then another commercial break, AARRGH!!

      Commercials on TV is one thing, but when (on the RARE occation) I pay $10 + popcorn, drink, etc., to go the theater, I am treated to a nice bout of commercials before the movie. That should be illigal IMHO. I have no problem with them showing trailers before a movie, but to show a commercial about the newest F150 truck, give me a break.

      On the other hand, watching downloaded content that is commercial free, and I can start/stop when I want is a joy. I never have things that I can't skip, but for the VAST majority of downloaded content, there is nothing to skip. I think that the studios really need to deliver a better product to people that acually pay for content. Forcing them to watch commercials or even a trailer on a dvd is not good customer service (especially when you watch a movie from several years back and you get trailers/commericals for out-of-date stuff).

  2. It was obvious from the beginning.... by Anonymous Coward · · Score: 5, Insightful

    ... that HD-DVD vs Blu-Ray wasn't the next Beta vs VHS, but rather, the next Laserdisc vs CED.

  3. Waiting for $50 players by Ngarrang · · Score: 4, Insightful

    Given the huge price difference between an upsizing DVD/VHS player and a Blu-Ray player, and the higher cost of the movies on Blu-Ray...I am not surprised. My movies on DVD look just fine to me (upsized to my HDTV, no less). My surround sound didn't stop working with the invention of Blu-Ray, so they all sound just as great as 2 years ago.

    I will wait for the $50 players to arrive.

    --
    Bearded Dragon
  4. Prices Don't Help by Anonymous Coward · · Score: 5, Insightful

    With players at $400 and discs at $30 a pop, Blu-ray is a lot less appealing, even for those with an HDTV. Plus, standard-def DVDs look remarkably good with upconverting players.

  5. DVDs already have the big improvements by Lord_Frederick · · Score: 4, Insightful

    For me, the big selling point for upgrading to DVD was the ability to skip around to different scenes quickly, no rewinding and features like playing commentary from the director and cast. Blu-ray adds better sound and picture, but unless you also upgrade your entire A/V setup these benefits just aren't there.

  6. As I recall... by PC+and+Sony+Fanboy · · Score: 4, Insightful

    DVD appeared to be pushed on us as well. But ... at least it had some merit to it!

    1. Re:As I recall... by mweather · · Score: 4, Insightful

      So going from 480i to 480p had merit but going from 480p to 1080p does not?

    2. Re:As I recall... by vux984 · · Score: 5, Insightful

      So going from 480i to 480p had merit but going from 480p to 1080p does not?

      If you are comparing original 480i DVD players to newer progressive scan and even upscaling DVD players then yes. Because when your original 480i dvd player wears out a new progressive scan one can be had for under $100, and there is no real point in buying one that isn't progressive scan, the difference to PQ isn't huge, but its cheap and even your old TV can probably benefit.

      With bluray/1080p you not only have to replace your TV (and get one that's at least 46", plus a relatively expensive bluray player) to benefit from 1080p, so sure 1080p will have merit when your TV dies and you need to replace it, and bluray players cost $100.

      Trouble is, by the time that happens, will bluray still even be relevant?

      Plus, DVDs are pevasive now, and can be shared with friends, used in many cars, portable dvd players, laptops, the tv at the beach. A bluray disc will only work at home on your home theatre. Its going to be a while (if it ever happens) that you'll have bluray support everywhere else. And thanks to drm you can't even downsample them down to DVD for your other players.

  7. Quality is part of the problem by Silverlancer · · Score: 5, Insightful

    A lot of the problem comes from the fact that Blu-ray quality quite often sucks. This has nothing to do with the format, and everything to do with the mastering process. I have seen countless Blu-rays that hardly have enough detail to justify a DVD release, let alone anything in HD; some examples include Close Encounters of the Third Kind and Cowboy Bebop: The Movie, the latter of which was done as a film transfer... and had dirt all over the film and jittered throughout the entire movie, along with the film grain, which seemed completely out of place for an animated feature.

    Its difficult to market a new format with better quality when in reality a large number of the discs are produced so badly that there's no reason to get them in place of a DVD.

  8. Price? by gutter · · Score: 5, Insightful

    Maybe it's the fact that they want 25-30 fucking dollars for a movie that I can get for $12 on regular DVD?

    I should be their target audience - I have plenty of disposable income, a 52" 1080p LCD, and a PS3, but I still don't buy much on blu-ray, cause it costs too damn much.

    Make it a 20% premium, and I'll buy it, but 100% is absurd.

    --
    Check out DRM-free movies at http://www.bside.com
  9. HD rocks! by PC+and+Sony+Fanboy · · Score: 4, Insightful

    I'm not a big fan of blu-ray. Just so long as my TV-and-Movie rips from TPB and the green demon keep coming in HD, I'll never bother getting a real Blu-ray drive. Why bother paying for a physical product, when you can pay (or not) for an electronic one? Especially when it is easier to find HD downloads than Blu-ray discs.

  10. Just another disc by captaindomon · · Score: 5, Insightful

    For most consumers, BluRay is just another kind of DVD that is more expensive, more confusing, and requires a new DVD player, when their own one works just fine, thank you. DVD was much better than VHS not because of quality, but because they lasted better and you didn't have to rewind and fast-forward them. The menu options are what caused the jump to DVD, not the quality. Mind you, this isn't my opinion, but it is the majority of consumers.

    --
    Just because I can hook a shark from a boat, I do no offer to wrestle it in the water.
  11. This generations laser disc? by Alcimedes · · Score: 4, Insightful

    I wonder how many people got burned last time by a format "leap" that really wasn't that awesome. I get the impression that people are holding off until Blu-Ray is the only game in town. For now if it doesn't offer a huge increase in quality why invest the money?

    In two years there could very well be another dominant format (online digital downloads) which would mean all the Blu-Ray crap I buy now is part of an intermediary step in the digital evolution.

  12. Quality or not, the disc is why I don't care. by NitroWolf · · Score: 5, Insightful

    The quality of the program is largely irrelevant to me and many of my friends. Yes, it may be better quality, but I've been living off my home media server for several years now. I will never, ever, ever, ever go back to keeping physical media around. I can't stand it. I want all of my media available at any TV in my home and ready when I want it.

    If I have to have a disc to keep track of, you can forget it. I don't want the technology. I want my media available whenever, wherever and HOWEVER I want to play it. Blu-Ray offers NONE of the those things (and to be fair, neither did HD-DVD) and THAT is why I won't ever be adopting Blu-Ray. The players can drop to $10 and I still wouldn't buy one, simply because I do not care. I realize that I'm not in the majority currently... but as time goes on, more and more people are going to get sick of carrying around physical media.

    The popularity of MP3 players is a prime example... instead of toting around hundreds of CDs, why not just carry around one MP3 player. The same thing is happening with video, and the trend will only accelerate. The disc as a medium for entertainment is dying, if it's not dead already and only still twitching.

  13. Rotational Media is so 20th Century by scorp1us · · Score: 4, Insightful

    The whole idea of rotational, optical media is outmoded. I should be able to take a flash drive (any flash drive) to Blockbuster and load on my drive a movie where I can play it anywhere. And the only reason to do that, is because we don't have a lot of bandwidth for real-time streaming of perfect quality.

    Plastic media is prone to scratching, and carries with it some value based on on its manufacture, but the bits put on it. It is not reusable either.

    High Def Video-on-Demand is also working to obsolete rotational disk, however the limitation is that movie inventories are limited. Given that inventories will increase, this will fix itself.

    The only remaining space of rotational media is for portability, but flash drives can fit several movies. In addition flash drives are more rugged and portable than temperature and scratch-vulnerable rational media.

    Blu-Ray won the war that never needed to be fought.

    --
    Slashdot's rate-of-post filter: Preventing you from posting too many great ideas at once.
  14. Summary makes assumptions... by msauve · · Score: 4, Insightful

    ...such as "consumers were very happy to embrace the DVD standard when it came about because it brought a huge jump in quality over VHS."

    I'm not so sure that's the reason for consumer adoption - DVDs are more compact, less fragile, and you don't have to rewind them. I think it's all about convenience, not quality. Quality is just a bonus.

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
  15. Nobody should care about landfillable media by istartedi · · Score: 5, Insightful

    Landfill items like DVDs are dead, and broadband will kill them. Nobody should care about the next landfill item. I just recently bought a terabyte of storage for abotu $250. It connects via Ethernet--a stable standard that isn't going to change in any radical way. Same deal with USB, which is just as ubiquitous, and almost as stable.

    Why should I build a big collection of toxic plastic platters when I can order what I want and put it on my little SAN?

    Plainly, there are a lot of things that need to be worked out before everybody takes this path. The DRM people need to go away. Really. Just give it up already. We need broadband to become much more widespread.

    OK, I know there is that desire to have the "physical item" for some people, and nicely printed liner notes and things like that. Fine. Send us that, maybe even include your latest landfill format disk as an option, but as far as getting excited about the little plastic platter is concerned... no. It's not exciting. It's just data, and everybody knows that.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  16. Re:Lack of HD TV sets would cause this as well by db32 · · Score: 5, Insightful

    Let me fix this for you "female factor" should be replaced with "people who have a life". I don't understand how this gets attributed to females given that females are just as likely to blow large sums of money on trivial things, and ultimatly that is all this is.

    I have a TV capable of doing higher than 480, I have an upconverting DVD player. I don't have a desire to spend $50 on a cable where a $5 cable will do just to get a better picture. I mean...you can make the picture and sound the most amazing quality, even better than the human ear/eye can distinguish. But so long as the content quite consistenlty sucks in the first place what is the point? I like shows with good acting, good story, good concepts, and quite frankly the quality of the picture/sound above reasonably clear has precious little effect. The only dramatic effect this has is on movies that tend to lack in every department other than visual and audio effects. The same way gameplay keeps turning out to be horrible in so many games while they have the latest super rendering mega fast pretty factor engine. I don't care how good it looks if the game sucks, and if it is a good game then stellar graphics are hardly my concern.

    --
    The only change I can believe in is what I find in my couch cushions.
  17. Consumer perception by PingXao · · Score: 5, Insightful

    The average moron doesn't think there's a difference between "widescreen" and "HD". One step above that - the informed consumer - might realize there's a difference but has a hard time telling the difference in quality between an anamorphic-widescreen NTSC SD picture and a true 1080i one. Above that, there is an even more technically inclined bunch of folks who couldn't tell 1080i from 1080p if their lives depended on it. At the very top you have the uper-videophiles who know what they're doing and what they're seeing, and can tell the difference. This elite group is like "the gamer" in the PC market. They know what they want and will pay to get it. Everyone else is happy with Intel's onboard graphics.

    Add in the compression that some distributors put their signal through, and the difference between anamorphic widescreen and "real HD" becomes hard to distinguish even if you are able to discriminate between them.

    I like what the survey results reveal. It tells me BR players and recorders will be coming down in price a lot faster than the manufacturers had hoped.

  18. Hmm.... by bobwoodard · · Score: 4, Insightful

    Maybe it's because the players start at ~$280 and the new release movies are ~$35?

  19. "Enhanced for 16:9 Televisions" by jpatters · · Score: 5, Insightful

    The problem is not that 1080p is too small of an improvement, it is actually a vast improvement. The problem is that standard DVD has had more resolution than most people could see on their old sets. Specifically, when viewing a DVD that is "Enhanced for 16:9 Televisions" on a standard TV, the DVD player is discarding 25% of the resolution. It is surprising how much of a difference that makes. So what happens is that when people get their new HDTV set, the first thing they do is watch one of their existing DVDs and they see how much better it looks, and they are satisfied with that. That is enough of an improvement to wow them for the time being, especially since a Blu-Ray investment would cost them way more than the HDTV set did, considering that the player would be $400 and replacing a 20 movie library would be another $600. Blu-Ray players will have to get down to $100 and disks $15 before it will be a mainstream success.

    --
    "Remember, there never were pineapple-almond cookies here."
  20. Re:I personally don't have much interest in it. by sm62704 · · Score: 5, Insightful

    Most of us don't even have hidef TVs. Without a high definition television, BluRay is worthless.

    My TV is forty two inches, flat screen, only five years old. I paid a thousand bucks for it, and I'm not planning on replacing it any time soon. By the time I need a new TV, BluRay will be obsolete.

    --
    mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
  21. DVD is poor by comparison, but is "good enough" by fyngyrz · · Score: 5, Insightful

    DVD appeared to be pushed on us as well. But ... at least it had some merit to it!

    Blue-ray has plenty of honest, actual merit; it is capable of about six times the visual detail, higher frame rates (so considerably better motion depiction) and a larger color space as compared to a DVD; in fact, it is so good that just as compact disks did for audio, a Blue-ray version of a film often reveals limitations of the original recording.

    The summary has it at least partially right: The problem isn't that Blue-ray isn't better, the problem is that without good source material, a large hi-def TV and a viewing arrangement where you can actually make out the additional detail, it is difficult or even impossible for a viewer to appreciate the extra capability. With the economy tanking, I rather doubt the first thing on everyone's list is to go out and get an HDTV.

    For those of us who do have them, though, and where the viewing arrangement is large enough to see all the detail, Blue-ray is not just "better", but far, far better and definitely the format of choice. I went extreme with my setup, and I don't regret it even a little bit. People who see movies and HD games on my system never leave thinking HD is a marketing scam.

    I am almost certain that HD and Blue-ray will do just fine; it's just that there's a ton of legacy hardware that people already like, and it'll have to get old and crufty in their sight before they upgrade, and the economy has slowed down what wouldn't have been all that quick a process anyway.

    --
    I've fallen off your lawn, and I can't get up.
    1. Re:DVD is poor by comparison, but is "good enough" by AuMatar · · Score: 5, Insightful

      It also runs into the good enough problem. VHS was not good enough- rewinding was a pain, quality was poor and degraded over time. SDTV is good enough- most people are perfectly happy with non-HD sets. Other than churning out more profit for manufacturers, there's no reason for most people to spend the money on bluray- DVD is good enough for them, and better from a price perspective.

      Bluray is going to be dead as a video medium. Now from a data storage POV- DVD is not good enough. While I have no plans to ever buy an HDTV or bluray player, when the price comes down to 100 I'd buy a bluray burner for my PC.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    2. Re:DVD is poor by comparison, but is "good enough" by Stormwatch · · Score: 5, Insightful

      Watching a SD 4:3 source on my 1080p capable TV stretched to 16x9 is just painful.

      So DON'T stretch it, dummy! There must be some option to center the image and put black borders on the sides.

    3. Re:DVD is poor by comparison, but is "good enough" by letxa2000 · · Score: 5, Insightful

      Exactly. I have the exact same quality and size TV and while I don't have a Blue-ray to compare it to, I never find myself watching a DVD and thinking, "Man, I wish I had better quality."

    4. Re:DVD is poor by comparison, but is "good enough" by AuMatar · · Score: 4, Insightful

      Eh, depends on the person. Most people really don't care much about TVs video quality. For example, me. Is there a difference between HD and SDTV? Sure. Can I see it running side by side? Yes. Am I willing to pay more for the HD? Not more than 10 or 20 bucks. The difference just isn't important to me. I'm not even sure if I would pay 10 or 20 bucks.

      As for your prices- I've never spent 1500 on a tv or 200 on a dvd player (well, I did buy a PS2 for $250, but I bought it as a gaming machine, the DVD playing was a bonus). I actually still use that PS2 for DVDs. I hear it's a horrible player, but it seems to work every time I put a disc in there, so I don't see how so (other than the remote being a piece of crap). My most expensive TV ever was a used set for $200, which I still have and won't replace until it breaks. At that time, if repairable I'd still have it repaired rather than replaced if I could do so cheaper. I can't see me ever spending more than $400, I just don't watch enough TV. I have better ways to spend my money.

      As for 200 more for bluray not being a big deal- 200 is 1/3 of a new computer, 20 paperback books, 4 video games, 6 or so good meals out, or 3-4 concerts. I'd rather have any of those rather than Bluray. Just because I could afford to buy it doens't mean I'm going to waste money like that. Of course I forget- I'm one of those weirdos who doesn't spend money unless he actually needs something.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    5. Re:DVD is poor by comparison, but is "good enough" by harp2812 · · Score: 5, Insightful

      I have almost the exact opposite view on home vs theater...

      Why go to a theater and deal with lines, bad food, people talking, sticky floors, crappy seats, no alcohol, and the inability to pause if I need to go to the bathroom when I can relax at home with a beer in peace & quiet?

      I figure I'll probably grab a PS3 to use as a blu-ray player eventually, but I'm the crowd who figures DVD really isn't too bad in the mean time.

      --
      I've found that nurturing one's Zen nature is vital to dealing with technology. Violence is pretty damn useful too.
    6. Re:DVD is poor by comparison, but is "good enough" by Fred_A · · Score: 5, Insightful

      For quite a lot of us, a TV is something that is 20" to 30" tops and while VHS really is bad enough that a DVD makes a difference, investing in a larger system is so low on the list of priorities (down there with buying dental floss for my cat) that the point of switching to BluRay (didn't they have any "e" on their keyboard in the marketing dept that came up with this?) is pretty much nil.

      My computer screen is larger than my TV screen. I spend more time working on it than watching TV. A 40+" TV just doesn't make sense to most people I know (and we're definitely not starving students).

      Nah, just kidding, I'm really looking forward to seeing HD ads for Preparation H.

      --

      May contain traces of nut.
      Made from the freshest electrons.
    7. Re:DVD is poor by comparison, but is "good enough" by PitaBred · · Score: 4, Insightful

      Subsistence farming for all! Technology that costs money means you have too much money, come join the commune!

      Some people LIKE having more than the bare minimum necessary to survive. A Corvette is a "waste", but damn if they aren't fun to drive. I'll pay for that privilege. A big screen TV does look better than a smaller one, especially if it's high-def. I'll pay more for that capability. Don't get me wrong... I only paid $1500 for my 61" 1080p DLP, so I still got a good deal relative to the market price. But it's more than a 13" WalMart el-cheapo that "works" costs, too. The difference is what your priorities are, and what you want to spend your money on. But just because someone doesn't have the same priorities as you do doesn't make them stupid or a fool with their money. If anything, it simply makes you look jealous by your denigrating their choices.

  22. Re:Bahh, the beginning of DVD was little different by sm62704 · · Score: 4, Insightful

    People thought the same at the beginning of DVD, or worse.

    The difference is that DVD has a lot of benefits besides improved picture quality; no rewinding, you can choose scenes and go there instantly, "pause" doesn't leave ugly artifacts (nor do FF and Rewind), Multilingual subtitles (with the dynamics they use in movies these days where the music is ear splitting and the voices are muted, it's necessary) etc.

    The only benefit to BluRay is the picture quality, and it is offset by some decidedly backward steps (one commenter earlier mentioned 90+ second to watch a movie, wtf???)

    --
    mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
  23. Well it doesn't help players are $349 or higher by Shivetya · · Score: 5, Insightful

    I have a HD player, Toshiba's AH3. Yeah, that means HD-DVD. Got it for $99 with eleven free movies. Got a bunch more when HD-DVD got shut down for less than $100. Still work. Better yet, compared to my friend's PS3 I don't have a single HD-DVD that forces me to watch anything other than the movie. His movies, well its pot-luck but many play ads for up coming movies that don't allow skip.

    Still I have a 61 HD tv (Samsung LED DLP fwiw) and with a good upscaling player I can still tell a difference between DVD and HD-DVD. Dune and Blade Runner are good examples of being able to pick out details on. Especially in clothing and other textured items that just seem to blur on vhs and even base DVD. HD OTA looks better than some dvds! Yet with even a great TV, good sound, and the ability to get HD satellite, I can't see getting a new player

    The real issue is two parts. The players are obnoxiously priced and the movies aren't far behind. With the ability to rent them I could see getting a service like Netflix but honestly I am not going to fork out nearly four hundred dollars for a media player. Get the price of the player down and do it quickly or simply write it off. Sony may have bought off the studios and if the rumors are true even Toshiba but they bought nothing if they cannot price the players and the movies into a realm where people don't even have to think about it. I have no qualms buying movies at CD prices... but at twenty four and higher its not worth it. Maybe Disney films for the kids as they will watch them for years, but regular movies? Get real. Its just a movie.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  24. It's Obvious by hyades1 · · Score: 4, Insightful

    People listen to MP3 files that sound like crap compared to CD-quality. But they do the job and other considerations, such as portability, are more important to consumers.

    So why is anybody surprised that the same consumers will accept less than the best for their viewing when it comes at a fraction of the cost, and with a far larger selection? There's even a market for bootleg garbage made with hand-held cameras in theatres, and DVD quality isn't too terribly bad, even compared to Blu-Ray.

    As long as one guy in the crowd has state-of-the-art equipment, the "usual gang of idiots" will wind up meeting in his basement now and again for a real kick-ass movie night with beer and everything else. For normal viewing, who needs it?

    And it will be a pretty safe bet that the guy with the small fortune in equipment is single and probably has no kids. Oh...and everybody's wives and girlfriends hate his guts.

    --
    I've calculated my velocity with such exquisite precision that I have no idea where I am.
  25. Re:It's being pushed anyway, yea & it sucks by jgarra23 · · Score: 5, Insightful

    Gas prices are up. Economy is in the stinker. I can't remember the last vacation I took. Saving every penny to make those payments. Yea, I'm gonna buy a new dvd player & a new tv just so I can perceive better quality slightly.

    How about fixing the roof? Or saving for my kids' college funds? That's why we Americans are pressured put everything on credit! So we can buy the latest n' greatest!

    Yea, right. I have no need for this currently. All it will do is enhance how I waste my time. I can do that with weed or a beer instead of being able to count the blemishes on some football player's neck.