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Google's Streetview Seen As Culturally Insensitive In Japan

Jim O'Connell writes "Global Voices has a translation of an excellent open letter to Google by Osamu Higuchi, explaining that Street view is too invasive for Japanese traditional values when used in residential areas. Having lived here for ten years, most recently in an older residential area, I can attest to its accuracy — Living in such close proximity to your neighbors, it becomes necessary to 'not look' at everything that you might be able see from a place such as the street, where you may have a legal right to be. The cultural boundaries are simply different than those of the US."

4 of 524 comments (clear)

  1. I thought Taboos applied to people not things. by im_thatoneguy · · Score: 5, Interesting

    I don't know that what google is doing is taboo seeing as they are a technology in this case not a person.

    If it's taboo to spy on your neighbors then don't use Google's street view. Or at the very least keep the view centered on the road.

    You can't claim "the photo made you look". It's like child pornography. The fact that it exists does not force you to go download it. If you find it impolite to look at people's houses... don't look at people's houses. I'm going to let those who find the images offensive in on a little secret: nothing is stopping some insensitive smeghead from just driving down your street and staring at your house.

    My view on all this? The Googmobile drove past work this last week and I hung out the window and waved.

  2. Re:Same here. by martin-boundary · · Score: 5, Interesting

    Google just doesn't care.

    What this really reminds us of is that meatspace is fundamentally different from cyberspace. On the net, we've evolved the ROBOTS.TXT for just this problem, and everybody agrees that websites aren't private by default, unless the owners explicitly say so. Google is a net company, and views the world as if it was an extension of the internet.

    But the real world is not like the net, and in the real world the ROBOTS.TXT convention is inverted: the onus is not on the people to inform Google which data is out of bounds, instead the onus is on Google to ask every possible person which data is public. As a result, Google's company culture is fundamentally ill suited for meatspace information gathering.

    The streetview example is only one of a long line of self inflicted troubles Google has brought upon itself. Here are some other examples:

    When Google started scanning books and offering them online, it was behaving like a net company, assuming that if it went to a library, everything was available to them unless specifically prohibited, just like on a website. But the real world doesn't work like the web, and Google got sued by publishers. The correct approach was to ask the publishers for permission, for each and every book.

    When Google started offering news stories written by others online, it was behaving like a net company, assuming that if it's on somebody's website, they can use it unless the ROBOTS.TXT says otherwise. But in the real world, those websites were only licensed to display syndicated news stories from the big organizations (Reuters, AP, AFP,...), and Google got rightly sued. The correct approach was for Google to license the material from Reuters, AP, AFP etc. themselves, before showing the material to their users.

    When Google stated that Gmail wouldn't necessarily delete peoples' emails even if they shut their accounts, they got in trouble. In the real world, emails are considered private by most people, and just because they use Google's service doesn't mean they want Google to keep everything.

    These examples show that Google's netroots are both an advantage (when competing in net technologies) and also a disadvantage (when trying to enter markets where the internet rules don't map well to reality). The world is more complex than what Google's management thinks.

  3. In Soviet Russia, and more by caywen · · Score: 5, Interesting

    In Soviet Russia, the street views YOU. Seriously though, I completely agree with this letter. My wife is Japanese and has been living here in the Bay Area for 5 years. She's pretty accustomed to American life, but as soon as I showed the Street View Japan, she went silent and then said something like, "No. no no no, this is bad. Not in Japan. No way." And her friends feel exactly the same way. It really is a cultural difference, and Google really is asking for a world of hurt here. What is astounding is that they pretty much did *all* of Tokyo. Look at how much of that map is blue. Did it occur to them to try it out in a small area to see how the Japanese would react? To me, this reeks of extreme hubris on Google's part.

  4. Hypocrisy is only wrong when someone else does it by bug · · Score: 5, Interesting

    Since when are the Japanese sensitive about photographing private residential areas!?

    I live in the Weststadt residential neighborhood of Heidelberg, Germany. Heidelberg is a beautiful city, and sees many tourists. For some reason, the Japanese tour groups frequently travel down my street. Also, for some reason, many of the older Japanese tourists frequently take pictures of me doing such mundane things as bringing home groceries. I find it amusing that I am probably in several dozen Japanese photo albums, probably entitled "typical German going to the grocery store." I find it especially amusing, because I am an expatriate American, not a German.

    In any case, is it typical for the Japanese to consider their own residential neighborhood private, but everyone else's to be public?